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Factors Influencing Generation Y On Adoption Of Digital Wallet

Recently, the digital wallet in Malaysia has grown rapidly. However, generation Y as tech-savvy who grow up with technology did not have high attention and usage of digital wallet even it brings convenience to their life. This research aimed to examine the factor that influencing generation Y...

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Bibliographic Details
Main Author: Tang, Yee Chen
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2019
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/34579/2/Tang%20Yee%20Chen.pdf
http://ir.unimas.my/id/eprint/34579/
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spelling my.unimas.ir.345792024-03-20T06:09:51Z http://ir.unimas.my/id/eprint/34579/ Factors Influencing Generation Y On Adoption Of Digital Wallet Tang, Yee Chen H Social Sciences (General) Recently, the digital wallet in Malaysia has grown rapidly. However, generation Y as tech-savvy who grow up with technology did not have high attention and usage of digital wallet even it brings convenience to their life. This research aimed to examine the factor that influencing generation Y's behavioral intention to adopting digital wallet in Klang Valley by employed Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) as a research model. There are 400 target respondents has been gathered through an online distributed questionnaire. Then the data is analyzed using Pearson's Correlation Coefficient. The result shows Performance Expectancy, Effort Expectancy, Social Influences, Facilitating Condition, Hedonic Motivation, and Habit are positively related to generation Y' behavioral intention on adopting digital wallet. This study is beneficial toward digital wallet service provider and education in order to improve the understanding of generation Y's behavioral intention to adopt digital wallet. Universiti Malaysia Sarawak, (UNIMAS) 2019 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/34579/2/Tang%20Yee%20Chen.pdf Tang, Yee Chen (2019) Factors Influencing Generation Y On Adoption Of Digital Wallet. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Tang, Yee Chen
Factors Influencing Generation Y On Adoption Of Digital Wallet
description Recently, the digital wallet in Malaysia has grown rapidly. However, generation Y as tech-savvy who grow up with technology did not have high attention and usage of digital wallet even it brings convenience to their life. This research aimed to examine the factor that influencing generation Y's behavioral intention to adopting digital wallet in Klang Valley by employed Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) as a research model. There are 400 target respondents has been gathered through an online distributed questionnaire. Then the data is analyzed using Pearson's Correlation Coefficient. The result shows Performance Expectancy, Effort Expectancy, Social Influences, Facilitating Condition, Hedonic Motivation, and Habit are positively related to generation Y' behavioral intention on adopting digital wallet. This study is beneficial toward digital wallet service provider and education in order to improve the understanding of generation Y's behavioral intention to adopt digital wallet.
format Final Year Project Report
author Tang, Yee Chen
author_facet Tang, Yee Chen
author_sort Tang, Yee Chen
title Factors Influencing Generation Y On Adoption Of Digital Wallet
title_short Factors Influencing Generation Y On Adoption Of Digital Wallet
title_full Factors Influencing Generation Y On Adoption Of Digital Wallet
title_fullStr Factors Influencing Generation Y On Adoption Of Digital Wallet
title_full_unstemmed Factors Influencing Generation Y On Adoption Of Digital Wallet
title_sort factors influencing generation y on adoption of digital wallet
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2019
url http://ir.unimas.my/id/eprint/34579/2/Tang%20Yee%20Chen.pdf
http://ir.unimas.my/id/eprint/34579/
_version_ 1794644135884357632
score 13.211869

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