Differences In Response Towards Sexual Appeal Advertisement By Gender
The objective of this study is to understand differences towards sexual advertisement by gender. This study utilized Theory of Planned Behavior (TPB) as basic underpinning theory to support the relationship between attitude, behaviors and purchase intention by gender differences. Moreover, quanti...
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| Format: | Final Year Project Report |
| Language: | English |
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Universiti Malaysia Sarawak (UNIMAS)
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| Online Access: | http://ir.unimas.my/id/eprint/34541/2/Lee%20Chia%20Sin.pdf http://ir.unimas.my/id/eprint/34541/ |
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