Portrayal Of Chinese Culture In Petronas Television Advertisement : A Critical Discourse Analysis
This study attempted to analyse Petronas Chinese New Year advertisement from the perspective of critical discourse analysis. Fairclough 3 Dimensional framework was used to analyze the advertisements in terms of linguistic features, aspects that influences the production and consumption of the adv...
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2017
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| Online Access: | http://ir.unimas.my/id/eprint/34539/1/Portrayal%20Of%20Chinese%20Culture%20In%20Petronas%20Television%20Advertisement%20%20A%20Critical%20Discourse%20Analysis%C2%A0%2824pgs%29.pdf http://ir.unimas.my/id/eprint/34539/4/Fong%20Jia%20Ling%20ft.pdf http://ir.unimas.my/id/eprint/34539/ |
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