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Developing an Indigenous Cultural Values Based Emoji Messaging System: A Socio-Technical Systems Innovation Approach

Digital divide remains a major concern among indigenous people despite the rapid increase in mobile phone penetration. Beyond the appalling participatory gaps, the devaluing of humanity in the digital era is seen as a much bigger threat. This paper addresses the emerging challenges that are putting...

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Main Authors: Chu, Hiang Goh, Narayanan, Kulathuramaiyer
Format: Proceeding
Language:English
Published: ACM 2020
Subjects:
T Technology (General)
Online Access:http://ir.unimas.my/id/eprint/31282/1/Developing%20an%20Indigenous%20Cultural%20Values%20Based%20EmojiMessaging%20System%20A%20Socio-Technical%20Systems%20InnovationApproach.pdf
http://ir.unimas.my/id/eprint/31282/
https://dl.acm.org/doi/abs/10.1145/3394332.3402826
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spelling my.unimas.ir.312822022-11-24T03:34:44Z http://ir.unimas.my/id/eprint/31282/ Developing an Indigenous Cultural Values Based Emoji Messaging System: A Socio-Technical Systems Innovation Approach Chu, Hiang Goh Narayanan, Kulathuramaiyer T Technology (General) Digital divide remains a major concern among indigenous people despite the rapid increase in mobile phone penetration. Beyond the appalling participatory gaps, the devaluing of humanity in the digital era is seen as a much bigger threat. This paper addresses the emerging challenges that are putting indigenous communities at a great disadvantage. The use of emoji in social media and its prominence as a visual language for delivering emotional expressions, gestures and action in a speedy manner is fast becoming a way of life. The universality of emoji poses a major problem to the sustainability of the indigenous cultural values as it imposes western cultural and social behaviour hegemony on the indigenous society. Interactions with remote rural communities in Borneo over the past twenty years have revealed the devastating effect that such an outside-in communication medium has on their cultural resilience. Diversifying the emoji design in adopting a local cultural flavour alone, as described in current literature, will not address the issue effectively. Without considering the whole socio-technical system at a macro-level, the dangers relating to the aggravated disconnect to their rich traditional way of life cannot be averted. We posit a holistic socio-technical systems innovation approach with the participatory involvement of the indigenous community. In this paper, we demonstrate the modeling of complex systems that embed the socio-cultural context without compromising cultural values. ACM 2020 Proceeding PeerReviewed text en http://ir.unimas.my/id/eprint/31282/1/Developing%20an%20Indigenous%20Cultural%20Values%20Based%20EmojiMessaging%20System%20A%20Socio-Technical%20Systems%20InnovationApproach.pdf Chu, Hiang Goh and Narayanan, Kulathuramaiyer (2020) Developing an Indigenous Cultural Values Based Emoji Messaging System: A Socio-Technical Systems Innovation Approach. In: WebSci '20: 12th ACM Conference on Web Science, 6-10 July 2020, Southampton, United Kingdom. https://dl.acm.org/doi/abs/10.1145/3394332.3402826 10.1145/3394332.3402826
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Chu, Hiang Goh
Narayanan, Kulathuramaiyer
Developing an Indigenous Cultural Values Based Emoji Messaging System: A Socio-Technical Systems Innovation Approach
description Digital divide remains a major concern among indigenous people despite the rapid increase in mobile phone penetration. Beyond the appalling participatory gaps, the devaluing of humanity in the digital era is seen as a much bigger threat. This paper addresses the emerging challenges that are putting indigenous communities at a great disadvantage. The use of emoji in social media and its prominence as a visual language for delivering emotional expressions, gestures and action in a speedy manner is fast becoming a way of life. The universality of emoji poses a major problem to the sustainability of the indigenous cultural values as it imposes western cultural and social behaviour hegemony on the indigenous society. Interactions with remote rural communities in Borneo over the past twenty years have revealed the devastating effect that such an outside-in communication medium has on their cultural resilience. Diversifying the emoji design in adopting a local cultural flavour alone, as described in current literature, will not address the issue effectively. Without considering the whole socio-technical system at a macro-level, the dangers relating to the aggravated disconnect to their rich traditional way of life cannot be averted. We posit a holistic socio-technical systems innovation approach with the participatory involvement of the indigenous community. In this paper, we demonstrate the modeling of complex systems that embed the socio-cultural context without compromising cultural values.
format Proceeding
author Chu, Hiang Goh
Narayanan, Kulathuramaiyer
author_facet Chu, Hiang Goh
Narayanan, Kulathuramaiyer
author_sort Chu, Hiang Goh
title Developing an Indigenous Cultural Values Based Emoji Messaging System: A Socio-Technical Systems Innovation Approach
title_short Developing an Indigenous Cultural Values Based Emoji Messaging System: A Socio-Technical Systems Innovation Approach
title_full Developing an Indigenous Cultural Values Based Emoji Messaging System: A Socio-Technical Systems Innovation Approach
title_fullStr Developing an Indigenous Cultural Values Based Emoji Messaging System: A Socio-Technical Systems Innovation Approach
title_full_unstemmed Developing an Indigenous Cultural Values Based Emoji Messaging System: A Socio-Technical Systems Innovation Approach
title_sort developing an indigenous cultural values based emoji messaging system: a socio-technical systems innovation approach
publisher ACM
publishDate 2020
url http://ir.unimas.my/id/eprint/31282/1/Developing%20an%20Indigenous%20Cultural%20Values%20Based%20EmojiMessaging%20System%20A%20Socio-Technical%20Systems%20InnovationApproach.pdf
http://ir.unimas.my/id/eprint/31282/
https://dl.acm.org/doi/abs/10.1145/3394332.3402826
_version_ 1751540602997047296
score 13.211869

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