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Western Corporate Credibility: Is it applicable in Malaysia?

Credibility is an essential element for corporate to hold individual trust and confidence towards the corporate. Despite many elements that may influence the credibility of a corporate, less researches concentrate on factors that may affect corporate credibility as a whole in different...

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Main Authors: Soetrisno, Fathan, Dyg Affizzah, A.M., Irma Yazreen, Yusuf
Format: E-Article
Language:English
Published: Human Resource Management Academic Research Society 2020
Subjects:
HB Economic Theory
Online Access:http://ir.unimas.my/id/eprint/30621/1/Western%20Corporate%20Credibility%20Is%20it%20applicable%20in%20Malaysia.pdf
http://ir.unimas.my/id/eprint/30621/
http://dx.doi.org/10.6007/IJARBSS/v10-i7/7383
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id my.unimas.ir.30621
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spelling my.unimas.ir.306212020-07-21T03:07:46Z http://ir.unimas.my/id/eprint/30621/ Western Corporate Credibility: Is it applicable in Malaysia? Soetrisno, Fathan Dyg Affizzah, A.M. Irma Yazreen, Yusuf HB Economic Theory Credibility is an essential element for corporate to hold individual trust and confidence towards the corporate. Despite many elements that may influence the credibility of a corporate, less researches concentrate on factors that may affect corporate credibility as a whole in different dethronement particularly in Malaysian perspective. Thus, the study focuses on element derived from Western corporate credibility index and adding factors that may affect corporate credibility from Malaysian perspectives. The finding of the study indicates that factors that affect corporate credibility from Malaysian perspectives are Honesty, Customer Focus, Celebrity Engagement and Innovation. The results of the study can be an important inspiration to implement suitable strategies to enhance corporate credibility particularly in Malaysia. Human Resource Management Academic Research Society 2020-07-15 E-Article PeerReviewed text en http://ir.unimas.my/id/eprint/30621/1/Western%20Corporate%20Credibility%20Is%20it%20applicable%20in%20Malaysia.pdf Soetrisno, Fathan and Dyg Affizzah, A.M. and Irma Yazreen, Yusuf (2020) Western Corporate Credibility: Is it applicable in Malaysia? International Journal of Academic Research in Business and Social Sciences, 10 (7). pp. 1-16. ISSN 2222-6990 http://dx.doi.org/10.6007/IJARBSS/v10-i7/7383 10.6007/IJARBSS/v10-i7/7383
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Soetrisno, Fathan
Dyg Affizzah, A.M.
Irma Yazreen, Yusuf
Western Corporate Credibility: Is it applicable in Malaysia?
description Credibility is an essential element for corporate to hold individual trust and confidence towards the corporate. Despite many elements that may influence the credibility of a corporate, less researches concentrate on factors that may affect corporate credibility as a whole in different dethronement particularly in Malaysian perspective. Thus, the study focuses on element derived from Western corporate credibility index and adding factors that may affect corporate credibility from Malaysian perspectives. The finding of the study indicates that factors that affect corporate credibility from Malaysian perspectives are Honesty, Customer Focus, Celebrity Engagement and Innovation. The results of the study can be an important inspiration to implement suitable strategies to enhance corporate credibility particularly in Malaysia.
format E-Article
author Soetrisno, Fathan
Dyg Affizzah, A.M.
Irma Yazreen, Yusuf
author_facet Soetrisno, Fathan
Dyg Affizzah, A.M.
Irma Yazreen, Yusuf
author_sort Soetrisno, Fathan
title Western Corporate Credibility: Is it applicable in Malaysia?
title_short Western Corporate Credibility: Is it applicable in Malaysia?
title_full Western Corporate Credibility: Is it applicable in Malaysia?
title_fullStr Western Corporate Credibility: Is it applicable in Malaysia?
title_full_unstemmed Western Corporate Credibility: Is it applicable in Malaysia?
title_sort western corporate credibility: is it applicable in malaysia?
publisher Human Resource Management Academic Research Society
publishDate 2020
url http://ir.unimas.my/id/eprint/30621/1/Western%20Corporate%20Credibility%20Is%20it%20applicable%20in%20Malaysia.pdf
http://ir.unimas.my/id/eprint/30621/
http://dx.doi.org/10.6007/IJARBSS/v10-i7/7383
_version_ 1674069936787423232
score 13.211869

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