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Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site

A living museums or non-living museums were an integral tourist destination as it was important to understand visitors’ experiences during the visitation. This study aimed to explore the overall visitor experiences at Sarawak Cultural Village (SCV) at an individual level. The visitors’ experience wa...

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Main Author: Cassandra, Anak Henry Ahguk
Format: Thesis
Language:English
English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2020
Subjects:
GV Recreation Leisure
H Social Sciences (General)
HV Social pathology. Social and public welfare
Online Access:http://ir.unimas.my/id/eprint/29933/2/Mapping%20the%20Overall%20Individual%20Visitors%E2%80%99%20Experiences%20at%20Sarawak%20Cultural%20%2824%20pgs%29.pdf
http://ir.unimas.my/id/eprint/29933/4/Cassandra%20Anak%20Hendry%20Ahguk%20ft.pdf
http://ir.unimas.my/id/eprint/29933/
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spelling my.unimas.ir.299332023-04-25T07:02:26Z http://ir.unimas.my/id/eprint/29933/ Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site Cassandra, Anak Henry Ahguk GV Recreation Leisure H Social Sciences (General) HV Social pathology. Social and public welfare A living museums or non-living museums were an integral tourist destination as it was important to understand visitors’ experiences during the visitation. This study aimed to explore the overall visitor experiences at Sarawak Cultural Village (SCV) at an individual level. The visitors’ experience was seen vital as it will also help in improving SCV in the future. The qualitative research method was used for this study using interview and photovoice. The findings from interview sessions and the photo voices taken during the visits were analysed using thematic analysis to produce the visitors’ experience. A total of 20 respondents participated in this study and were randomly selected during the two-weeks of data collection. The result of the study showed that SCV was a unique and authentic place to visit when comes to a heritage and cultural site. An initial result suggested that there are 18 sub-themed emerged from this study such as memory, learning, emotion, engagement, knowledge discovery, interaction, natural environment, aesthetic, fun and entertainment, involvement, uniqueness of culture, rare object, creativity, originality, culture exposure, antique artefacts, unique architecture, and costume. A further analysis showed that these 18 sub-themes can be categorised into 6 main themes such as: memory experience, learning experience, emotional experience, aesthetic experience, interactive experience and cultural experience. Further study should be done to explore the use of social media and other methods of data collection such as journey map. Universiti Malaysia Sarawak, (UNIMAS) 2020 Thesis PeerReviewed text en http://ir.unimas.my/id/eprint/29933/2/Mapping%20the%20Overall%20Individual%20Visitors%E2%80%99%20Experiences%20at%20Sarawak%20Cultural%20%2824%20pgs%29.pdf text en http://ir.unimas.my/id/eprint/29933/4/Cassandra%20Anak%20Hendry%20Ahguk%20ft.pdf Cassandra, Anak Henry Ahguk (2020) Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site. Masters thesis, Universiti Malaysia Sarawak (UNIMAS).
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
topic GV Recreation Leisure
H Social Sciences (General)
HV Social pathology. Social and public welfare
spellingShingle GV Recreation Leisure
H Social Sciences (General)
HV Social pathology. Social and public welfare
Cassandra, Anak Henry Ahguk
Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site
description A living museums or non-living museums were an integral tourist destination as it was important to understand visitors’ experiences during the visitation. This study aimed to explore the overall visitor experiences at Sarawak Cultural Village (SCV) at an individual level. The visitors’ experience was seen vital as it will also help in improving SCV in the future. The qualitative research method was used for this study using interview and photovoice. The findings from interview sessions and the photo voices taken during the visits were analysed using thematic analysis to produce the visitors’ experience. A total of 20 respondents participated in this study and were randomly selected during the two-weeks of data collection. The result of the study showed that SCV was a unique and authentic place to visit when comes to a heritage and cultural site. An initial result suggested that there are 18 sub-themed emerged from this study such as memory, learning, emotion, engagement, knowledge discovery, interaction, natural environment, aesthetic, fun and entertainment, involvement, uniqueness of culture, rare object, creativity, originality, culture exposure, antique artefacts, unique architecture, and costume. A further analysis showed that these 18 sub-themes can be categorised into 6 main themes such as: memory experience, learning experience, emotional experience, aesthetic experience, interactive experience and cultural experience. Further study should be done to explore the use of social media and other methods of data collection such as journey map.
format Thesis
author Cassandra, Anak Henry Ahguk
author_facet Cassandra, Anak Henry Ahguk
author_sort Cassandra, Anak Henry Ahguk
title Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site
title_short Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site
title_full Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site
title_fullStr Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site
title_full_unstemmed Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site
title_sort mapping the overall individual visitors’ experiences at sarawak cultural village as a living museum site
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2020
url http://ir.unimas.my/id/eprint/29933/2/Mapping%20the%20Overall%20Individual%20Visitors%E2%80%99%20Experiences%20at%20Sarawak%20Cultural%20%2824%20pgs%29.pdf
http://ir.unimas.my/id/eprint/29933/4/Cassandra%20Anak%20Hendry%20Ahguk%20ft.pdf
http://ir.unimas.my/id/eprint/29933/
_version_ 1765301179099643904
score 13.211869

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