VALIDATING A MEASURE FOR ALTRUISTIC SELF TOWARDS THE RESPONSIBLE PLATE FOOD CONSUMPTION: A MIX METHOD APPROACH
This study intends to establish the measurement model for altruistic self-concept for plate food consumption in social marketing. The findings from earlier studies do not really suit the altruistic self-concept scale, especially in the context of socially responsible plate food consumption. Hence, t...
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| Main Authors: | , , , |
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| Format: | E-Article |
| Language: | English |
| Published: |
International Journal of Business and Society
2019
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/29910/1/VALIDATING%20A%20MEASURE.pdf http://ir.unimas.my/id/eprint/29910/ http://www.ijbs.unimas.my/images/repository/pdf/Vol20-no1-paper13.pdf |
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