Comments: Customer-Brand Relationship What the Universities Should Know

Customer-Brand Relationship What the Universities Should Know

The understanding of how customers establish their relationship with brands has attracted much attention over the years and has become a topic of interest in social and economic discussions. The concept of Customer Brand Relationship has been considered an important concept due to its intangibility...

Full description

Saved in:

Bibliographic Details
Main Authors:	Sharizal, Hashim, Norjaya, Mohd Yasin
Format:	Book
Language:	English English English English English English English English English English English English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/29090/1/dr%20shah.pdf http://ir.unimas.my/id/eprint/29090/2/dr%20shah-10.pdf http://ir.unimas.my/id/eprint/29090/3/dr%20shah-14.pdf http://ir.unimas.my/id/eprint/29090/4/dr%20shah-15.pdf http://ir.unimas.my/id/eprint/29090/5/dr%20shah-book-chapter01.pdf http://ir.unimas.my/id/eprint/29090/6/dr%20shah-Content.pdf http://ir.unimas.my/id/eprint/29090/7/dr%20shah-Customer-Brand%20Relationship.pdf http://ir.unimas.my/id/eprint/29090/8/dr%20shah-List%20of%20table%20%26%20Figures.pdf http://ir.unimas.my/id/eprint/29090/9/dr%20shah-Preface.pdf http://ir.unimas.my/id/eprint/29090/10/dr%20shah-what%20the%20universities%20should%20know.pdf http://ir.unimas.my/id/eprint/29090/11/dr%20shah-First%20Printing.pdf http://ir.unimas.my/id/eprint/29090/12/dr%20shah-Preface%5B1%5D.pdf http://ir.unimas.my/id/eprint/29090/ http://ukmpress.ukm.my
Tags:	Add Tag No Tags, Be the first to tag this record!

Be the first to leave a comment!

Customer-Brand Relationship What the Universities Should Know

Similar Items