Factors influencing tourist’s satisfaction, loyalty and word of mouth in selection of local foods in Pakistan
Purpose – Local foods from the perspective of tourism play a significant role to attract tourists. Surprisingly, empirical evidence on food tourism is quite scarce. The purpose of this paper is to develop and investigate a conceptual framework on tourist satisfaction, loyalty and word of mouth (WOM)...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Limited
2019
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/28145/1/Ali.pdf http://ir.unimas.my/id/eprint/28145/ https://www.emerald.com/insight/content/doi/10.1108/BFJ-11-2018-0728/full/html |
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