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Customer Repurchase Intention in Online Store

The objective of this research is to investigate the factors that affect customers’ repurchase intention in the particular online store. Competition among online store is highly intensifying when there is rapidly growing e-business over Internet. Customers can easily switch to other online stores f...

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Bibliographic Details
Main Author: Lee, Jenny Xin Yee
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak (UNIMAS) 2015
Subjects:
H Social Sciences (General)
HF Commerce
Online Access:http://ir.unimas.my/id/eprint/25585/1/Jenny%20ft.pdf
http://ir.unimas.my/id/eprint/25585/
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spelling my.unimas.ir.255852023-07-03T03:44:17Z http://ir.unimas.my/id/eprint/25585/ Customer Repurchase Intention in Online Store Lee, Jenny Xin Yee H Social Sciences (General) HF Commerce The objective of this research is to investigate the factors that affect customers’ repurchase intention in the particular online store. Competition among online store is highly intensifying when there is rapidly growing e-business over Internet. Customers can easily switch to other online stores for future online purchases when they are not satisfied with the previous unpleasant online buying experience. Customer satisfaction will hence influence their repurchase decisions and thus imposed a great effect on sales revenues and sustainability of a particular online store. Understanding customers’ repurchase intention in online shopping using Expectation Confirmation Theory, this study was designed to examine the relationship between comparison of expectation and perceived performance towards disconfirmation. There are four key factors in which customers consider to make a comparison between their initial expectations and perceived performance. It refers to trust, perceived value on product, online shopping experience and order fulfillment. Besides that, relationship between expectation and satisfaction, disconfirmation and satisfaction, satisfaction and repurchase intention will also be examined. Specifically, the questionnaires were distributed to 500 respondents in Kuching, Sarawak. Universiti Malaysia Sarawak (UNIMAS) 2015 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/25585/1/Jenny%20ft.pdf Lee, Jenny Xin Yee (2015) Customer Repurchase Intention in Online Store. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
HF Commerce
spellingShingle H Social Sciences (General)
HF Commerce
Lee, Jenny Xin Yee
Customer Repurchase Intention in Online Store
description The objective of this research is to investigate the factors that affect customers’ repurchase intention in the particular online store. Competition among online store is highly intensifying when there is rapidly growing e-business over Internet. Customers can easily switch to other online stores for future online purchases when they are not satisfied with the previous unpleasant online buying experience. Customer satisfaction will hence influence their repurchase decisions and thus imposed a great effect on sales revenues and sustainability of a particular online store. Understanding customers’ repurchase intention in online shopping using Expectation Confirmation Theory, this study was designed to examine the relationship between comparison of expectation and perceived performance towards disconfirmation. There are four key factors in which customers consider to make a comparison between their initial expectations and perceived performance. It refers to trust, perceived value on product, online shopping experience and order fulfillment. Besides that, relationship between expectation and satisfaction, disconfirmation and satisfaction, satisfaction and repurchase intention will also be examined. Specifically, the questionnaires were distributed to 500 respondents in Kuching, Sarawak.
format Final Year Project Report
author Lee, Jenny Xin Yee
author_facet Lee, Jenny Xin Yee
author_sort Lee, Jenny Xin Yee
title Customer Repurchase Intention in Online Store
title_short Customer Repurchase Intention in Online Store
title_full Customer Repurchase Intention in Online Store
title_fullStr Customer Repurchase Intention in Online Store
title_full_unstemmed Customer Repurchase Intention in Online Store
title_sort customer repurchase intention in online store
publisher Universiti Malaysia Sarawak (UNIMAS)
publishDate 2015
url http://ir.unimas.my/id/eprint/25585/1/Jenny%20ft.pdf
http://ir.unimas.my/id/eprint/25585/
_version_ 1770555396412407808
score 13.211869

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