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A Study Of Factors Affecting The Cosumption Of Middle East Cuisines In Klang Valley

This study is carried out to determine the factors affecting the consumption of MiddleEast cuisines in Klang Valley. Preliminary observation had been done in major areas such as Seremban, Bukit Bintang, Ampang, Kampung Pandan, and Shah Alam and it is shown that there are emerging numbers of Middle-E...

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Main Author: Siti Irwani, Binti Ismail
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak (UNIMAS) 2014
Subjects:
H Social Sciences (General)
HF Commerce
Online Access:http://ir.unimas.my/id/eprint/25582/2/SITI%20IRWANI.pdf
http://ir.unimas.my/id/eprint/25582/
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spelling my.unimas.ir.255822024-02-02T09:01:30Z http://ir.unimas.my/id/eprint/25582/ A Study Of Factors Affecting The Cosumption Of Middle East Cuisines In Klang Valley Siti Irwani, Binti Ismail H Social Sciences (General) HF Commerce This study is carried out to determine the factors affecting the consumption of MiddleEast cuisines in Klang Valley. Preliminary observation had been done in major areas such as Seremban, Bukit Bintang, Ampang, Kampung Pandan, and Shah Alam and it is shown that there are emerging numbers of Middle-East restaurant in line with the increased demand by the number of diversified customers flocking to the restaurants. This may due to the overseas cuisines and cultural experiences when travelling or outstation and also widely exposures and coverage by the media, which have made the people “adventurous in trying new cuisines” (Kavita et al., 2011). The factors affecting the consumption are determined in this study. Theory of Planned Behavior is used to discover the variables in this study. This is a quantitative study in which numerical data are obtained from self-administered survey questionnaire. The sample of this study is the customer available in the Middle-East restaurants in Klang Valley and workers in various governments and private organizations located in Klang Valley. There are 400 sets of questionnaire are distributed. The data collected is analyzed by using descriptive statistic, correlation analysis and regression analysis. The findings of this study justified that all of the hypotheses proposed earlier on are accepted. Universiti Malaysia Sarawak (UNIMAS) 2014 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/25582/2/SITI%20IRWANI.pdf Siti Irwani, Binti Ismail (2014) A Study Of Factors Affecting The Cosumption Of Middle East Cuisines In Klang Valley. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
HF Commerce
spellingShingle H Social Sciences (General)
HF Commerce
Siti Irwani, Binti Ismail
A Study Of Factors Affecting The Cosumption Of Middle East Cuisines In Klang Valley
description This study is carried out to determine the factors affecting the consumption of MiddleEast cuisines in Klang Valley. Preliminary observation had been done in major areas such as Seremban, Bukit Bintang, Ampang, Kampung Pandan, and Shah Alam and it is shown that there are emerging numbers of Middle-East restaurant in line with the increased demand by the number of diversified customers flocking to the restaurants. This may due to the overseas cuisines and cultural experiences when travelling or outstation and also widely exposures and coverage by the media, which have made the people “adventurous in trying new cuisines” (Kavita et al., 2011). The factors affecting the consumption are determined in this study. Theory of Planned Behavior is used to discover the variables in this study. This is a quantitative study in which numerical data are obtained from self-administered survey questionnaire. The sample of this study is the customer available in the Middle-East restaurants in Klang Valley and workers in various governments and private organizations located in Klang Valley. There are 400 sets of questionnaire are distributed. The data collected is analyzed by using descriptive statistic, correlation analysis and regression analysis. The findings of this study justified that all of the hypotheses proposed earlier on are accepted.
format Final Year Project Report
author Siti Irwani, Binti Ismail
author_facet Siti Irwani, Binti Ismail
author_sort Siti Irwani, Binti Ismail
title A Study Of Factors Affecting The Cosumption Of Middle East Cuisines In Klang Valley
title_short A Study Of Factors Affecting The Cosumption Of Middle East Cuisines In Klang Valley
title_full A Study Of Factors Affecting The Cosumption Of Middle East Cuisines In Klang Valley
title_fullStr A Study Of Factors Affecting The Cosumption Of Middle East Cuisines In Klang Valley
title_full_unstemmed A Study Of Factors Affecting The Cosumption Of Middle East Cuisines In Klang Valley
title_sort study of factors affecting the cosumption of middle east cuisines in klang valley
publisher Universiti Malaysia Sarawak (UNIMAS)
publishDate 2014
url http://ir.unimas.my/id/eprint/25582/2/SITI%20IRWANI.pdf
http://ir.unimas.my/id/eprint/25582/
_version_ 1792160634799915008
score 13.211869

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