Factors That Influence Tourist Satisfaction And Loyalty When Travelling In Sarawak
Sarawak is located on the Borneo’s island and the state possesses vast opportunity to generate more revenues to the managers, marketers and practitioners particularly in tourism. This empirical study investigated the factors that influence the customers’ loyalty and satisfaction. The factors are mo...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2014
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| Online Access: | http://ir.unimas.my/id/eprint/24771/2/FACTORS%20THAT%20INFLUENCE%20TOURIST%20ftext.pdf http://ir.unimas.my/id/eprint/24771/ |
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