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Relationship building : Hair beauty salons and their customers

The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30)...

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Main Authors: Tudin , Rabaah, Tambabaki , Ellen
Format: Working Paper
Language:English
Published: Universiti Malaysia Sarawak 2012
Subjects:
H Social Sciences (General)
HB Economic Theory
Online Access:http://ir.unimas.my/id/eprint/226/1/Relationship_building_hair_beauty.pdf
http://ir.unimas.my/id/eprint/226/
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id my.unimas.ir.226
record_format eprints
spelling my.unimas.ir.2262020-09-02T02:32:04Z http://ir.unimas.my/id/eprint/226/ Relationship building : Hair beauty salons and their customers Tudin , Rabaah Tambabaki , Ellen H Social Sciences (General) HB Economic Theory The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30) salon owners or their representatives in Kuching City, Sarawak. Universiti Malaysia Sarawak 2012 Working Paper NonPeerReviewed text en http://ir.unimas.my/id/eprint/226/1/Relationship_building_hair_beauty.pdf Tudin , Rabaah and Tambabaki , Ellen (2012) Relationship building : Hair beauty salons and their customers. [Working Paper]
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
HB Economic Theory
spellingShingle H Social Sciences (General)
HB Economic Theory
Tudin , Rabaah
Tambabaki , Ellen
Relationship building : Hair beauty salons and their customers
description The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30) salon owners or their representatives in Kuching City, Sarawak.
format Working Paper
author Tudin , Rabaah
Tambabaki , Ellen
author_facet Tudin , Rabaah
Tambabaki , Ellen
author_sort Tudin , Rabaah
title Relationship building : Hair beauty salons and their customers
title_short Relationship building : Hair beauty salons and their customers
title_full Relationship building : Hair beauty salons and their customers
title_fullStr Relationship building : Hair beauty salons and their customers
title_full_unstemmed Relationship building : Hair beauty salons and their customers
title_sort relationship building : hair beauty salons and their customers
publisher Universiti Malaysia Sarawak
publishDate 2012
url http://ir.unimas.my/id/eprint/226/1/Relationship_building_hair_beauty.pdf
http://ir.unimas.my/id/eprint/226/
_version_ 1677784814903623680
score 13.211869

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