Assessing Reflective Models In Marketing Research: A Comparison Between PLS and PLSc Estimates
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| Main Authors: | , , , , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2018
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/21652/1/ASSESSING%20REFLECTIVE%20MODELS%20IN%20MARKETING%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/21652/ http://www.ijbs.unimas.my/ |
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