Examining The Effectiveness Of Animated Cartoon As Brand Awareness In Tv Advertisement: Evidence From Survey In Malaysia And Jordan

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Bibliographic Details
Main Authors: Ahmad Azaini, Abdul Manaf, Yousef Khaled, A. Alallan
Format: E-Article
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2017
Subjects:
Online Access:http://ir.unimas.my/id/eprint/19162/1/EXAMINING%20THE%20EFFECTIVENESS%20OF%20ANIMATED%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/19162/
http://www.ijbs.unimas.my/
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