Cover Image

Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management

This empirical research involves determination on customers’ confidence on hotel’s custodian of customers’ personal information as Kao et al. (2008) suggests that increase customers’ confidence may enhance customers’ satisfaction experiential value and may imply revenue potential. Customers demand...

Full description

Saved in:
Bibliographic Details
Main Authors: Michael, Tinggi, Shaharudin, Jakpar, Ting, Bick Chin
Format: Article
Language:English
Published: Inderscience Enterprises Ltd. 2011
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/18177/1/Customers%E2%80%99%20confidence.pdf
http://ir.unimas.my/id/eprint/18177/
http://www.inderscienceonline.com/doi/abs/10.1504/IJRM.2011.043795
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.unimas.ir.18177
record_format eprints
spelling my.unimas.ir.181772022-03-22T07:20:24Z http://ir.unimas.my/id/eprint/18177/ Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management Michael, Tinggi Shaharudin, Jakpar Ting, Bick Chin H Social Sciences (General) This empirical research involves determination on customers’ confidence on hotel’s custodian of customers’ personal information as Kao et al. (2008) suggests that increase customers’ confidence may enhance customers’ satisfaction experiential value and may imply revenue potential. Customers demand assurance that their personal data will be safe and secure. A confident and satisfied customer may spread favourable words of mouth about hotel privy image that will eventually bring about positive impact on revenue. Seventy randomly selected respondents were interviewed and distributed with closed structured questionnaire to investigate some chosen antecedents’ variables, a determinant construct of customers’ confidence and trust. The findings corroborate that customers’ personal belief primarily contributes to their high level of confidence on hotel privacy policy. Therefore, in an effort to achieve a potential revenue management, the hoteliers have to be mindful of customers’ belief, as a major driver for consumers enhanced confidence. Inderscience Enterprises Ltd. 2011 Article PeerReviewed text en http://ir.unimas.my/id/eprint/18177/1/Customers%E2%80%99%20confidence.pdf Michael, Tinggi and Shaharudin, Jakpar and Ting, Bick Chin (2011) Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management. International Journal of Revenue Management, 5 (4). ISSN 1474-7332 http://www.inderscienceonline.com/doi/abs/10.1504/IJRM.2011.043795 doi : 10.1504/IJRM.2011.043795
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Michael, Tinggi
Shaharudin, Jakpar
Ting, Bick Chin
Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management
description This empirical research involves determination on customers’ confidence on hotel’s custodian of customers’ personal information as Kao et al. (2008) suggests that increase customers’ confidence may enhance customers’ satisfaction experiential value and may imply revenue potential. Customers demand assurance that their personal data will be safe and secure. A confident and satisfied customer may spread favourable words of mouth about hotel privy image that will eventually bring about positive impact on revenue. Seventy randomly selected respondents were interviewed and distributed with closed structured questionnaire to investigate some chosen antecedents’ variables, a determinant construct of customers’ confidence and trust. The findings corroborate that customers’ personal belief primarily contributes to their high level of confidence on hotel privacy policy. Therefore, in an effort to achieve a potential revenue management, the hoteliers have to be mindful of customers’ belief, as a major driver for consumers enhanced confidence.
format Article
author Michael, Tinggi
Shaharudin, Jakpar
Ting, Bick Chin
author_facet Michael, Tinggi
Shaharudin, Jakpar
Ting, Bick Chin
author_sort Michael, Tinggi
title Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management
title_short Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management
title_full Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management
title_fullStr Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management
title_full_unstemmed Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management
title_sort customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management
publisher Inderscience Enterprises Ltd.
publishDate 2011
url http://ir.unimas.my/id/eprint/18177/1/Customers%E2%80%99%20confidence.pdf
http://ir.unimas.my/id/eprint/18177/
http://www.inderscienceonline.com/doi/abs/10.1504/IJRM.2011.043795
_version_ 1728055585382858752
score 13.211869

Similar Items