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GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters

This paper attempts to assess the role of Tamil and Chinese newspapers in exerting influence on Indian and Chinese voters, before and after Malaysia’s 2013 General Election (GE13). This study employs both content analysis and survey to examine media agenda and public agenda specifically the Chinese...

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Main Authors: Zeti Azreen, Ahmad, Siti Haslina, Hussin, Mutiu Adekunle, Ganiyu
Format: E-Article
Language:English
Published: Universiti Kebangsaan Malaysia 2017
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/17199/1/GE%2013%20The%20Influence%20of%20Ethnic%20Newspapers%20in%20Shaping%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/17199/
http://www.ukm.my/jkom
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spelling my.unimas.ir.171992017-10-03T02:19:19Z http://ir.unimas.my/id/eprint/17199/ GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters Zeti Azreen, Ahmad Siti Haslina, Hussin Mutiu Adekunle, Ganiyu H Social Sciences (General) This paper attempts to assess the role of Tamil and Chinese newspapers in exerting influence on Indian and Chinese voters, before and after Malaysia’s 2013 General Election (GE13). This study employs both content analysis and survey to examine media agenda and public agenda specifically the Chinese and Indian ethnic groups. In total, 4,951 news items were obtained from two major language newspapers comprising Sin Chew, Nanyang Siang Pau, Tamil Nesan and Malaysia Nanban, during the election campaign period. These news items have been coded according to seventeen categories. A total of 754 Chinese and 183 Indians had participated in the public opinion survey conducted before the general election, and a total of 618 Chinese and 122 Indians responded after the general election. This study found that both Tamil and Chinese newspapers did not influence the agenda of the Chinese and Indian respondents nationwide. Politics appeared as the top issue reported in both ethnic newspapers while crime appeared as the most important issue of concern to both Chinese and Indian respondents. Universiti Kebangsaan Malaysia 2017 E-Article PeerReviewed text en http://ir.unimas.my/id/eprint/17199/1/GE%2013%20The%20Influence%20of%20Ethnic%20Newspapers%20in%20Shaping%20%28abstract%29.pdf Zeti Azreen, Ahmad and Siti Haslina, Hussin and Mutiu Adekunle, Ganiyu (2017) GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters. Jurnal Komunikasi, 33 (2). pp. 40-54. ISSN 2289-1528 http://www.ukm.my/jkom
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Zeti Azreen, Ahmad
Siti Haslina, Hussin
Mutiu Adekunle, Ganiyu
GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters
description This paper attempts to assess the role of Tamil and Chinese newspapers in exerting influence on Indian and Chinese voters, before and after Malaysia’s 2013 General Election (GE13). This study employs both content analysis and survey to examine media agenda and public agenda specifically the Chinese and Indian ethnic groups. In total, 4,951 news items were obtained from two major language newspapers comprising Sin Chew, Nanyang Siang Pau, Tamil Nesan and Malaysia Nanban, during the election campaign period. These news items have been coded according to seventeen categories. A total of 754 Chinese and 183 Indians had participated in the public opinion survey conducted before the general election, and a total of 618 Chinese and 122 Indians responded after the general election. This study found that both Tamil and Chinese newspapers did not influence the agenda of the Chinese and Indian respondents nationwide. Politics appeared as the top issue reported in both ethnic newspapers while crime appeared as the most important issue of concern to both Chinese and Indian respondents.
format E-Article
author Zeti Azreen, Ahmad
Siti Haslina, Hussin
Mutiu Adekunle, Ganiyu
author_facet Zeti Azreen, Ahmad
Siti Haslina, Hussin
Mutiu Adekunle, Ganiyu
author_sort Zeti Azreen, Ahmad
title GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters
title_short GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters
title_full GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters
title_fullStr GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters
title_full_unstemmed GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters
title_sort ge 13: the influence of ethnic newspapers in shaping the opinion of indian and chinese voters
publisher Universiti Kebangsaan Malaysia
publishDate 2017
url http://ir.unimas.my/id/eprint/17199/1/GE%2013%20The%20Influence%20of%20Ethnic%20Newspapers%20in%20Shaping%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/17199/
http://www.ukm.my/jkom
_version_ 1644512559727902720
score 13.211869

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