Role models influence on young adults purchase intentions and behaviors
This study replicates portions of Martin & Bush (2000) in a Malaysian consumers' context. intended to determine role models influence 011 young adults purchase intentions and behavior. Moreover. it intends to examine whether parents (direct) Dr celebrities (vicarious) role models are more i...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2006
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| Online Access: | http://ir.unimas.my/id/eprint/17149/4/Chung%20Yen%20Nee%20ft.pdf http://ir.unimas.my/id/eprint/17149/ |
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