An evaluation of service quality from visitors' perspectives: The case of Niah National Park in Sarawak
This study assessed the quality of services in Niah National Park (NNP) located in Sarawak, a major ecotourism destination in Malaysia. The ECOSERV instrument developed by Khan in 2003 was modified to measure visitors' expectations and perceptions on services quality. Self-administered question...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/15962/1/Abas%20Said.pdf http://ir.unimas.my/id/eprint/15962/ http://connection.ebscohost.com/c/articles/87560861/evaluation-service-quality-from-visitors-perspectives-case-niah-national-park-sarawak |
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