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Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians

The awareness and trying of ethnic cuisine have increased due to the developing exchange of trade, movement of ethnicities across the globe, and tourist traveling opportunities. More people consume ethnic food for the appreciation of the culture and taste. Although the Dayaks are the largest indig...

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Main Authors: Hiram, Ting, Tan, Sharon, Nastassia, John Alexandra
Format: E-Article
Language:English
Published: Elsevier B.V. 2017
Subjects:
HM Sociology
Online Access:http://ir.unimas.my/id/eprint/15633/1/Consumption%20intention%20toward%20ethnic%20food%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/15633/
http://www.sciencedirect.com/science/article/pii/S2352618117300070
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id my.unimas.ir.15633
record_format eprints
spelling my.unimas.ir.156332017-06-07T05:44:44Z http://ir.unimas.my/id/eprint/15633/ Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians Hiram, Ting Tan, Sharon Nastassia, John Alexandra HM Sociology The awareness and trying of ethnic cuisine have increased due to the developing exchange of trade, movement of ethnicities across the globe, and tourist traveling opportunities. More people consume ethnic food for the appreciation of the culture and taste. Although the Dayaks are the largest indigenous group in Malaysia, little is done to date to explicate why Malaysians consume Dayak food. The present study aims to investigate the Dayak food choice of non-Dayak Malaysians and to assess its effect on consumption intention. Self-administered questionnaire-based survey was used, and 195 respondents were sampled purposively in Malaysia. The results show that only health consideration and sensory appeal have a positive effect on the intention to consume Dayak food. It implies that most Malaysians consume only selected Dayak dishes occasionally. Practical implications of the study are provided. Elsevier B.V. 2017 E-Article PeerReviewed text en http://ir.unimas.my/id/eprint/15633/1/Consumption%20intention%20toward%20ethnic%20food%20%28abstract%29.pdf Hiram, Ting and Tan, Sharon and Nastassia, John Alexandra (2017) Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians. Journal of Ethnic Foods, 2017. ISSN 2352-6181 (In Press) http://www.sciencedirect.com/science/article/pii/S2352618117300070 DOI: 10.1016/j.jef.2017.02.005
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HM Sociology
spellingShingle HM Sociology
Hiram, Ting
Tan, Sharon
Nastassia, John Alexandra
Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians
description The awareness and trying of ethnic cuisine have increased due to the developing exchange of trade, movement of ethnicities across the globe, and tourist traveling opportunities. More people consume ethnic food for the appreciation of the culture and taste. Although the Dayaks are the largest indigenous group in Malaysia, little is done to date to explicate why Malaysians consume Dayak food. The present study aims to investigate the Dayak food choice of non-Dayak Malaysians and to assess its effect on consumption intention. Self-administered questionnaire-based survey was used, and 195 respondents were sampled purposively in Malaysia. The results show that only health consideration and sensory appeal have a positive effect on the intention to consume Dayak food. It implies that most Malaysians consume only selected Dayak dishes occasionally. Practical implications of the study are provided.
format E-Article
author Hiram, Ting
Tan, Sharon
Nastassia, John Alexandra
author_facet Hiram, Ting
Tan, Sharon
Nastassia, John Alexandra
author_sort Hiram, Ting
title Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians
title_short Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians
title_full Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians
title_fullStr Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians
title_full_unstemmed Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians
title_sort consumption intention toward ethnic food: determinants of dayak food choice by malaysians
publisher Elsevier B.V.
publishDate 2017
url http://ir.unimas.my/id/eprint/15633/1/Consumption%20intention%20toward%20ethnic%20food%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/15633/
http://www.sciencedirect.com/science/article/pii/S2352618117300070
_version_ 1644512192594182144
score 13.211869

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