Food neophobia and ethnic food consumption intention An extension of the theory of planned behaviour
Purpose – The purpose of this paper is to serve as groundwork to investigate the determinants of ethnic food consumption intention in the context of developing markets. Using the theory of planned behaviour as the underlying basis, it is aimed to explain the effect of attitude, subjective norm and p...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/14261/1/Hiram%20Ting.pdf http://ir.unimas.my/id/eprint/14261/ http://www.emeraldinsight.com/0007-070X.htm |
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