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Effectiveness of pictorial health warning on cigarette packages : A cross-sectional study in Sarawak, Malaysia

effective and low-cost method for increasing the knowledge and awareness among the community. Thus, a study was conducted to assess the perception of pictorial health warnings (PHWs) against smoking among the adult rural population of Sarawak. Methods: Cross-sectional data were collected from 10...

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Main Authors: Rahman, M.M., Arif, M.T., Abd Razak, M.F., Suhaili, M.R., Tambi, Z., Akoi, C., Gabriel, Bain M., Hussain, H.
Format: Article
Language:English
Published: Academy of Family Physicians of Malaysia 2016
Subjects:
RA Public aspects of medicine
Online Access:http://ir.unimas.my/id/eprint/12872/1/Effectiveness%20of%20pictorial%20health%20warning%20on%20cigarette%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/12872/
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spelling my.unimas.ir.128722023-05-15T08:24:19Z http://ir.unimas.my/id/eprint/12872/ Effectiveness of pictorial health warning on cigarette packages : A cross-sectional study in Sarawak, Malaysia Rahman, M.M. Arif, M.T. Abd Razak, M.F. Suhaili, M.R. Tambi, Z. Akoi, C. Gabriel, Bain M. Hussain, H. RA Public aspects of medicine effective and low-cost method for increasing the knowledge and awareness among the community. Thus, a study was conducted to assess the perception of pictorial health warnings (PHWs) against smoking among the adult rural population of Sarawak. Methods: Cross-sectional data were collected from 10 villages in Kota Samarahan and Kuching Division by face to face interview using modified Global Adult Tobacco Survey questionnaire. Nonprobability sampling method was adopted to select the villages. All the households of the selected villages were visited and an adult member was selected randomly from each house irrespective of the sex. After missing value imputation, 1000 data were analysed using statistical software IBM SPSS 20.0 version. Results: Analysis showed that 28.8% of the respondents were current smokers, 7.8% were past smokers and the rest were non-smokers. Six items of pictorial health warnings were evaluated with five point Likert’s scales for attractiveness, fearfulness and adequacy of the information. Analysis revealed that the majority of the respondents had perceived awareness on PHWs, but the smokers believed that this was not adequate to make them quit smoking. Only one-fifth (19.7%) of them reported that current pictorial health warnings were sufficient to motivate people to quit smoking. Conclusion: Though the PHWs on cigarette packages are appealing, it is not sufficient as a reason to stop smoking. Thus, an approach using an integrated anti-tobacco public health programme should be focused into the specific targeted community. Academy of Family Physicians of Malaysia 2016 Article PeerReviewed text en http://ir.unimas.my/id/eprint/12872/1/Effectiveness%20of%20pictorial%20health%20warning%20on%20cigarette%20%28abstract%29.pdf Rahman, M.M. and Arif, M.T. and Abd Razak, M.F. and Suhaili, M.R. and Tambi, Z. and Akoi, C. and Gabriel, Bain M. and Hussain, H. (2016) Effectiveness of pictorial health warning on cigarette packages : A cross-sectional study in Sarawak, Malaysia. Malaysian Family Physician, 10 (3). pp. 19-26. ISSN 1985-207X (print), 1985-2274 (electronic) https://www.scopus.com/inward/record.uri?eid=2-s2.0-84979231088&partnerID=40&md5=18bd8c66d1e09375b4ab39b5786dd568
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic RA Public aspects of medicine
spellingShingle RA Public aspects of medicine
Rahman, M.M.
Arif, M.T.
Abd Razak, M.F.
Suhaili, M.R.
Tambi, Z.
Akoi, C.
Gabriel, Bain M.
Hussain, H.
Effectiveness of pictorial health warning on cigarette packages : A cross-sectional study in Sarawak, Malaysia
description effective and low-cost method for increasing the knowledge and awareness among the community. Thus, a study was conducted to assess the perception of pictorial health warnings (PHWs) against smoking among the adult rural population of Sarawak. Methods: Cross-sectional data were collected from 10 villages in Kota Samarahan and Kuching Division by face to face interview using modified Global Adult Tobacco Survey questionnaire. Nonprobability sampling method was adopted to select the villages. All the households of the selected villages were visited and an adult member was selected randomly from each house irrespective of the sex. After missing value imputation, 1000 data were analysed using statistical software IBM SPSS 20.0 version. Results: Analysis showed that 28.8% of the respondents were current smokers, 7.8% were past smokers and the rest were non-smokers. Six items of pictorial health warnings were evaluated with five point Likert’s scales for attractiveness, fearfulness and adequacy of the information. Analysis revealed that the majority of the respondents had perceived awareness on PHWs, but the smokers believed that this was not adequate to make them quit smoking. Only one-fifth (19.7%) of them reported that current pictorial health warnings were sufficient to motivate people to quit smoking. Conclusion: Though the PHWs on cigarette packages are appealing, it is not sufficient as a reason to stop smoking. Thus, an approach using an integrated anti-tobacco public health programme should be focused into the specific targeted community.
format Article
author Rahman, M.M.
Arif, M.T.
Abd Razak, M.F.
Suhaili, M.R.
Tambi, Z.
Akoi, C.
Gabriel, Bain M.
Hussain, H.
author_facet Rahman, M.M.
Arif, M.T.
Abd Razak, M.F.
Suhaili, M.R.
Tambi, Z.
Akoi, C.
Gabriel, Bain M.
Hussain, H.
author_sort Rahman, M.M.
title Effectiveness of pictorial health warning on cigarette packages : A cross-sectional study in Sarawak, Malaysia
title_short Effectiveness of pictorial health warning on cigarette packages : A cross-sectional study in Sarawak, Malaysia
title_full Effectiveness of pictorial health warning on cigarette packages : A cross-sectional study in Sarawak, Malaysia
title_fullStr Effectiveness of pictorial health warning on cigarette packages : A cross-sectional study in Sarawak, Malaysia
title_full_unstemmed Effectiveness of pictorial health warning on cigarette packages : A cross-sectional study in Sarawak, Malaysia
title_sort effectiveness of pictorial health warning on cigarette packages : a cross-sectional study in sarawak, malaysia
publisher Academy of Family Physicians of Malaysia
publishDate 2016
url http://ir.unimas.my/id/eprint/12872/1/Effectiveness%20of%20pictorial%20health%20warning%20on%20cigarette%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/12872/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84979231088&partnerID=40&md5=18bd8c66d1e09375b4ab39b5786dd568
_version_ 1767209793799323648
score 13.211869

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