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Improving Product Display of E-commerce Website through Aesthetics, Attractiveness and Interactivity

In the development process of online store, the attributes of the product view is very important. The fundamental problem that motivated this study is to find the factors that determine customer acceptance of virtual stores especially related with the product display. Through an experimental study,...

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Main Authors: Syahrul Nizam, Junaini, Jonathan, Sidi
Format: Conference or Workshop Item
Language:English
Published: Faculty of Computer Science & Information Technology, Universiti Malaysia Sarawak (UNIMAS) 2005
Subjects:
T Technology (General)
Online Access:http://ir.unimas.my/id/eprint/1238/1/paper%2Bcita05%2Bfinal%2B-%2Biris.pdf
http://ir.unimas.my/id/eprint/1238/
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id my.unimas.ir.1238
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spelling my.unimas.ir.12382018-08-03T01:07:00Z http://ir.unimas.my/id/eprint/1238/ Improving Product Display of E-commerce Website through Aesthetics, Attractiveness and Interactivity Syahrul Nizam, Junaini Jonathan, Sidi T Technology (General) In the development process of online store, the attributes of the product view is very important. The fundamental problem that motivated this study is to find the factors that determine customer acceptance of virtual stores especially related with the product display. Through an experimental study, the features of jcpenney.com, victoriassecret.com and adidas.com have been analyzed with respect to aesthetics, attractiveness and interactivity. We present a theoretical framework that highlights the relative importance of these attributes of display to attract customers. Results of this research are expected to provide a basis for better design and display of product at the online store. The results recommend improved guidelines for product display on e-commerce website. We present, from our experience and conclude with suggestions for design and evaluation of product display at the online store. Faculty of Computer Science & Information Technology, Universiti Malaysia Sarawak (UNIMAS) 2005 Conference or Workshop Item NonPeerReviewed text en http://ir.unimas.my/id/eprint/1238/1/paper%2Bcita05%2Bfinal%2B-%2Biris.pdf Syahrul Nizam, Junaini and Jonathan, Sidi (2005) Improving Product Display of E-commerce Website through Aesthetics, Attractiveness and Interactivity. In: Proceedings of the 4th International Conference on Information Technology in Asia 2005 (CITA05), December 2015, Kuching.
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Syahrul Nizam, Junaini
Jonathan, Sidi
Improving Product Display of E-commerce Website through Aesthetics, Attractiveness and Interactivity
description In the development process of online store, the attributes of the product view is very important. The fundamental problem that motivated this study is to find the factors that determine customer acceptance of virtual stores especially related with the product display. Through an experimental study, the features of jcpenney.com, victoriassecret.com and adidas.com have been analyzed with respect to aesthetics, attractiveness and interactivity. We present a theoretical framework that highlights the relative importance of these attributes of display to attract customers. Results of this research are expected to provide a basis for better design and display of product at the online store. The results recommend improved guidelines for product display on e-commerce website. We present, from our experience and conclude with suggestions for design and evaluation of product display at the online store.
format Conference or Workshop Item
author Syahrul Nizam, Junaini
Jonathan, Sidi
author_facet Syahrul Nizam, Junaini
Jonathan, Sidi
author_sort Syahrul Nizam, Junaini
title Improving Product Display of E-commerce Website through Aesthetics, Attractiveness and Interactivity
title_short Improving Product Display of E-commerce Website through Aesthetics, Attractiveness and Interactivity
title_full Improving Product Display of E-commerce Website through Aesthetics, Attractiveness and Interactivity
title_fullStr Improving Product Display of E-commerce Website through Aesthetics, Attractiveness and Interactivity
title_full_unstemmed Improving Product Display of E-commerce Website through Aesthetics, Attractiveness and Interactivity
title_sort improving product display of e-commerce website through aesthetics, attractiveness and interactivity
publisher Faculty of Computer Science & Information Technology, Universiti Malaysia Sarawak (UNIMAS)
publishDate 2005
url http://ir.unimas.my/id/eprint/1238/1/paper%2Bcita05%2Bfinal%2B-%2Biris.pdf
http://ir.unimas.my/id/eprint/1238/
_version_ 1644508814220722176
score 13.211869

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