Guesthouse customer satisfaction analysis using quantitative kano model
Customer satisfaction is the biggest contemporary challenge in the service industries. Service quality and customer satisfaction are generally regarded as the key factors in influencing the loyalty and customer retention. A good perception is retained when an organization supplies goods and servi...
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| Main Author: | |
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| Format: | E-LPTA |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2015
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/12163/1/Guesthouse%20customer%20satisfaction%20analysis%20using%20quantitative%20kano%20model%20%2824pgs%29.pdf http://ir.unimas.my/id/eprint/12163/2/Guesthouse%20customer%20satisfaction%20analysis%20using%20quantitative%20kano%20model%20%28fulltext%29.pdf http://ir.unimas.my/id/eprint/12163/ |
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