Factors associated with the attitude of drivers toward road safety: a study among cognitive science students at Universiti Malaysia Sarawak (UNIMAS)
Increasing support for the relationship between drivers’ attitude and accident led to research focusing on the determinants of factors associated with the attitude of drivers toward road safety. The purpose of this study was to determine the factors associated with the attitude of young drivers t...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2015
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/12161/1/Factors%20associated%20with%20the%20attitude%20of%20drivers%20toward%20road%20safety%20a%20study%20among%20cognitive%20science%20students%20at%20Universiti%20Malaysia%20Sarawak%20%28UNIMAS%29%20%2824pgs%29.pdf http://ir.unimas.my/id/eprint/12161/8/Julia%20Lau%20ft.pdf http://ir.unimas.my/id/eprint/12161/ |
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| Summary: | Increasing support for the relationship between drivers’ attitude and accident led to
research focusing on the determinants of factors associated with the attitude of drivers
toward road safety. The purpose of this study was to determine the factors associated
with the attitude of young drivers toward road safety. The dependent variable in this
study was attitude of drivers while the independent variables were gender, emotion,
personality traits and role-modeling. The study utilized a survey methodology, and
questionnaire as an instrument were carried out among 115 students at Universiti
Malaysia Sarawak (UNIMAS) from Faculty Cognitive Sciences and Human
Development (FCSHD). In the questionnaire, the participants completed measures of
positive attitude (e.g. responsible, alertness) and negative attitude (e.g. risky driving,
distracted driving, drink and drug driving) and also factors influence drivers’ attitude
toward road safety. The result of the finding showed there was a significant
relationship between emotion, personality traits, role-modeling and drivers’ attitude
toward road safety. However, the finding of this study showed that there was no
difference between male and female drivers in term of their attitude toward road
safety. Recommendations of the study were also suggested. |
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