Attitude towards advertising among young adults: A comparative study by ethnicity
The purpose of this study is to determine the attitude of young adults towards advertising from the perspective of ethnicity. Specifically, it seeks to find out how young adults from the Iban, Chinese and Malay communities perceive advertising so as to understand the implication of ethnicity and cul...
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| Main Authors: | , , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2015
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/12091/1/No%2032%20%28abstrak%29.pdf http://ir.unimas.my/id/eprint/12091/ http://www.scopus.com/inward/record.url?eid=2-s2.0-84950291908&partnerID=40&md5=f1e6538b614bcde837207e7344c50c76 |
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