Gender related products: Comparing urban and rural views
The paper explores the difference in views between urban and rural as well as male and female regarding offensive advertising. There had been lack of study on the perception of rural consumers towards advertising. The focus product category was gender related products which consists of condom, fe...
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| Format: | Thesis |
| Language: | English |
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Universiti Malaysia Sarawak, (UNIMAS)
2012
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| Online Access: | http://ir.unimas.my/id/eprint/10366/2/Ling%20Hung%20Kiong.pdf http://ir.unimas.my/id/eprint/10366/ |
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