Perceived Circular Economy as a Mediator between Green Advertising and Circular Buying Behaviour of Green Products
The circular economy has gained attention as the outcome of Sustainable Development Goals (SDGs), which focus on Responsible Consumption and Production (SDG-12). Although the circular economy is a good initiative to make the environment more sustainable, however, consumers’perceptions of circular pr...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IP Media Sdn. Bhd. & SiMo Excel PLT
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/47601/3/Perceived%20Circular%20Economy.pdf http://ir.unimas.my/id/eprint/47601/ https://compendiumpaperasia.com/index.php/cpa/article/view/358#:~:text=The%20findings%20revealed%20that%20green,advertising%20and%20circular%20buying%20behavior. https://doi.org/10.59953/paperasia.v41i1b.358 |
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