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Medical Tourism Travel Motivations : The Push and Pull Driving Forces

The COVID-19 pandemic significantly disrupted the medical tourism industry, leading to a decline in international travel and healthcare services. However, as the world recovers from the pandemic, understanding the factors that influence medical tourism decisions remains crucial for industry growth....

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Main Authors: Yap, Chu Chang, Norazirah, Ayob
Format: Article
Language:English
Published: Human Resource Management Academic Research Society (HRMARS) 2024
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/46811/1/medical%20tourism%20hrmars%202024.pdf
http://ir.unimas.my/id/eprint/46811/
https://hrmars.com/index.php/IJARBSS/article/view/23404/Medical-Tourism-Travel-Motivations-The-Push-and-Pull-Driving-Forces
http://dx.doi.org/10.6007/IJARBSS/v14-i11/23404
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spelling my.unimas.ir-468112024-12-05T06:29:58Z http://ir.unimas.my/id/eprint/46811/ Medical Tourism Travel Motivations : The Push and Pull Driving Forces Yap, Chu Chang Norazirah, Ayob H Social Sciences (General) The COVID-19 pandemic significantly disrupted the medical tourism industry, leading to a decline in international travel and healthcare services. However, as the world recovers from the pandemic, understanding the factors that influence medical tourism decisions remains crucial for industry growth. This study investigates the push and pull factors that motivate individuals to seek medical treatment abroad in the post-pandemic era. By examining these factors through the lens of the push-pull theory, the research explores the motivations of people pursuing medical treatment overseas. Primary draw factors for medical tourism include economic efficiency, reduced waiting times, an extensive array of therapies, enhanced healthcare quality, attractive locations, and cutting-edge technology. Conversely, push factors compelling individuals to abandon domestic healthcare include financial obstacles, protracted wait times, restricted treatment options, substandard quality, absence of insurance, and legal constraints. The report analyses these elements to offer insights into attracting medical tourism. Furthermore, it provides a comprehensive understanding of how firms can effectively utilize both push and pull forces to attract medical tourists and address the diverse needs of a global market seeking affordable, high-quality healthcare. Human Resource Management Academic Research Society (HRMARS) 2024-11-18 Article PeerReviewed text en http://ir.unimas.my/id/eprint/46811/1/medical%20tourism%20hrmars%202024.pdf Yap, Chu Chang and Norazirah, Ayob (2024) Medical Tourism Travel Motivations : The Push and Pull Driving Forces. International Journal of Academic Research in Business and Social Sciences, 14 (11). pp. 1770-1787. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/23404/Medical-Tourism-Travel-Motivations-The-Push-and-Pull-Driving-Forces http://dx.doi.org/10.6007/IJARBSS/v14-i11/23404
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Yap, Chu Chang
Norazirah, Ayob
Medical Tourism Travel Motivations : The Push and Pull Driving Forces
description The COVID-19 pandemic significantly disrupted the medical tourism industry, leading to a decline in international travel and healthcare services. However, as the world recovers from the pandemic, understanding the factors that influence medical tourism decisions remains crucial for industry growth. This study investigates the push and pull factors that motivate individuals to seek medical treatment abroad in the post-pandemic era. By examining these factors through the lens of the push-pull theory, the research explores the motivations of people pursuing medical treatment overseas. Primary draw factors for medical tourism include economic efficiency, reduced waiting times, an extensive array of therapies, enhanced healthcare quality, attractive locations, and cutting-edge technology. Conversely, push factors compelling individuals to abandon domestic healthcare include financial obstacles, protracted wait times, restricted treatment options, substandard quality, absence of insurance, and legal constraints. The report analyses these elements to offer insights into attracting medical tourism. Furthermore, it provides a comprehensive understanding of how firms can effectively utilize both push and pull forces to attract medical tourists and address the diverse needs of a global market seeking affordable, high-quality healthcare.
format Article
author Yap, Chu Chang
Norazirah, Ayob
author_facet Yap, Chu Chang
Norazirah, Ayob
author_sort Yap, Chu Chang
title Medical Tourism Travel Motivations : The Push and Pull Driving Forces
title_short Medical Tourism Travel Motivations : The Push and Pull Driving Forces
title_full Medical Tourism Travel Motivations : The Push and Pull Driving Forces
title_fullStr Medical Tourism Travel Motivations : The Push and Pull Driving Forces
title_full_unstemmed Medical Tourism Travel Motivations : The Push and Pull Driving Forces
title_sort medical tourism travel motivations : the push and pull driving forces
publisher Human Resource Management Academic Research Society (HRMARS)
publishDate 2024
url http://ir.unimas.my/id/eprint/46811/1/medical%20tourism%20hrmars%202024.pdf
http://ir.unimas.my/id/eprint/46811/
https://hrmars.com/index.php/IJARBSS/article/view/23404/Medical-Tourism-Travel-Motivations-The-Push-and-Pull-Driving-Forces
http://dx.doi.org/10.6007/IJARBSS/v14-i11/23404
_version_ 1817848783345549312
score 13.222552

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