Preserving Heritage In Threads : A Study Of Orang Ulu Motif Adaptation In Contemporary Ethnic Wear Crafted By SMEs

The delicate balance between preserving the rich cultural legacy of Orang Ulu motif patterns and adapting them to current items of ethnic wear made by small and medium-sized enterprises (SMEs) is examined in this research. The study explores how Orang Ulu motifs are used in modern clothing productio...

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Main Authors: Marzie, Hatef Jalil, Qistina Donna, Lee Abdullah, Natasha, Rusdy Wong, Loh, Ngiik Hoon
Format: Article
Language:English
Published: Jomard Pblishing 2024
Subjects:
Online Access:http://ir.unimas.my/id/eprint/46807/1/Preserving%20Heritage%20In%20Threads%20A%20Study%20Of%20Orang%20Ulu%20Motif%20Adaptation%20In%20Contemporary%20Ethnic%20Wear%20%20Crafted%20By%20SME-Marzi.pdf
http://ir.unimas.my/id/eprint/46807/
http://jomardpublishing.com/journals.aspx?lang=en&id=10&menu=8&type=last
https://doi.org/10.62476/ndi83546
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spelling my.unimas.ir-468072024-12-05T00:34:34Z http://ir.unimas.my/id/eprint/46807/ Preserving Heritage In Threads : A Study Of Orang Ulu Motif Adaptation In Contemporary Ethnic Wear Crafted By SMEs Marzie, Hatef Jalil Qistina Donna, Lee Abdullah Natasha, Rusdy Wong Loh, Ngiik Hoon N Visual arts (General) For photography, see TR NC Drawing Design Illustration NK Decorative arts Applied arts Decoration and ornament NX Arts in general The delicate balance between preserving the rich cultural legacy of Orang Ulu motif patterns and adapting them to current items of ethnic wear made by small and medium-sized enterprises (SMEs) is examined in this research. The study explores how Orang Ulu motifs are used in modern clothing production in Sarawak, Malaysia, acknowledging the importance of community involvement in documenting and organising this cultural legacy. While they need to be protected, these culturally significant designs must also be relevant in contemporary fashion due to modernisation and changing consumer preferences. This study aims to examine factors influencing consumers’ purchase behaviour regarding ethnic wear or cultural clothing made by SMEs. Cultural anthropology, design innovation and business development were used to examine how SMEs might preserve Orang Ulu culture. Interviews, surveys and design studies were employed to understand producer and customer preferences and expectations. Relevant variables were obtained from a literature review. This empirical study used a wellstructured face-to-face and internet-based customer questionnaire to survey 194 respondents. SPSS software was used to analyse the data using ranking scale analysis, analysis of variance and Pearson's correlation. This research identifies several techniques for incorporating traditional Orang Ulu motif designs into contemporary ethnic clothing to help SMEs balance cultural preservation and market viability. The complex process of conserving cultural themes despite global developments is explored, emphasising the need for adaptation to maintain cultural identity in the global market. The research will help SME owners and entrepreneurs meet customer expectations and build brand loyalty. The study’s limitations include a small sample size and a focus on consumer behaviour towards transformative ethnic wear made by SMEs, so the results cannot be applied to other firm types. SMEs making transformative ethnic wear are crucial for economic diversification, particularly in developing nations like Malaysia. Jomard Pblishing 2024-12-03 Article PeerReviewed text en http://ir.unimas.my/id/eprint/46807/1/Preserving%20Heritage%20In%20Threads%20A%20Study%20Of%20Orang%20Ulu%20Motif%20Adaptation%20In%20Contemporary%20Ethnic%20Wear%20%20Crafted%20By%20SME-Marzi.pdf Marzie, Hatef Jalil and Qistina Donna, Lee Abdullah and Natasha, Rusdy Wong and Loh, Ngiik Hoon (2024) Preserving Heritage In Threads : A Study Of Orang Ulu Motif Adaptation In Contemporary Ethnic Wear Crafted By SMEs. New Design Ideas, 8 (3). pp. 546-566. ISSN 2524-2148 http://jomardpublishing.com/journals.aspx?lang=en&id=10&menu=8&type=last https://doi.org/10.62476/ndi83546
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic N Visual arts (General) For photography, see TR
NC Drawing Design Illustration
NK Decorative arts Applied arts Decoration and ornament
NX Arts in general
spellingShingle N Visual arts (General) For photography, see TR
NC Drawing Design Illustration
NK Decorative arts Applied arts Decoration and ornament
NX Arts in general
Marzie, Hatef Jalil
Qistina Donna, Lee Abdullah
Natasha, Rusdy Wong
Loh, Ngiik Hoon
Preserving Heritage In Threads : A Study Of Orang Ulu Motif Adaptation In Contemporary Ethnic Wear Crafted By SMEs
description The delicate balance between preserving the rich cultural legacy of Orang Ulu motif patterns and adapting them to current items of ethnic wear made by small and medium-sized enterprises (SMEs) is examined in this research. The study explores how Orang Ulu motifs are used in modern clothing production in Sarawak, Malaysia, acknowledging the importance of community involvement in documenting and organising this cultural legacy. While they need to be protected, these culturally significant designs must also be relevant in contemporary fashion due to modernisation and changing consumer preferences. This study aims to examine factors influencing consumers’ purchase behaviour regarding ethnic wear or cultural clothing made by SMEs. Cultural anthropology, design innovation and business development were used to examine how SMEs might preserve Orang Ulu culture. Interviews, surveys and design studies were employed to understand producer and customer preferences and expectations. Relevant variables were obtained from a literature review. This empirical study used a wellstructured face-to-face and internet-based customer questionnaire to survey 194 respondents. SPSS software was used to analyse the data using ranking scale analysis, analysis of variance and Pearson's correlation. This research identifies several techniques for incorporating traditional Orang Ulu motif designs into contemporary ethnic clothing to help SMEs balance cultural preservation and market viability. The complex process of conserving cultural themes despite global developments is explored, emphasising the need for adaptation to maintain cultural identity in the global market. The research will help SME owners and entrepreneurs meet customer expectations and build brand loyalty. The study’s limitations include a small sample size and a focus on consumer behaviour towards transformative ethnic wear made by SMEs, so the results cannot be applied to other firm types. SMEs making transformative ethnic wear are crucial for economic diversification, particularly in developing nations like Malaysia.
format Article
author Marzie, Hatef Jalil
Qistina Donna, Lee Abdullah
Natasha, Rusdy Wong
Loh, Ngiik Hoon
author_facet Marzie, Hatef Jalil
Qistina Donna, Lee Abdullah
Natasha, Rusdy Wong
Loh, Ngiik Hoon
author_sort Marzie, Hatef Jalil
title Preserving Heritage In Threads : A Study Of Orang Ulu Motif Adaptation In Contemporary Ethnic Wear Crafted By SMEs
title_short Preserving Heritage In Threads : A Study Of Orang Ulu Motif Adaptation In Contemporary Ethnic Wear Crafted By SMEs
title_full Preserving Heritage In Threads : A Study Of Orang Ulu Motif Adaptation In Contemporary Ethnic Wear Crafted By SMEs
title_fullStr Preserving Heritage In Threads : A Study Of Orang Ulu Motif Adaptation In Contemporary Ethnic Wear Crafted By SMEs
title_full_unstemmed Preserving Heritage In Threads : A Study Of Orang Ulu Motif Adaptation In Contemporary Ethnic Wear Crafted By SMEs
title_sort preserving heritage in threads : a study of orang ulu motif adaptation in contemporary ethnic wear crafted by smes
publisher Jomard Pblishing
publishDate 2024
url http://ir.unimas.my/id/eprint/46807/1/Preserving%20Heritage%20In%20Threads%20A%20Study%20Of%20Orang%20Ulu%20Motif%20Adaptation%20In%20Contemporary%20Ethnic%20Wear%20%20Crafted%20By%20SME-Marzi.pdf
http://ir.unimas.my/id/eprint/46807/
http://jomardpublishing.com/journals.aspx?lang=en&id=10&menu=8&type=last
https://doi.org/10.62476/ndi83546
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