Digital Advocacy Strategies with Data Analytics Framework: A Case Study for Effective Campaigns
This paper presents a case study of a digital campaign on social media to formulate an extensive novel framework using data analytics method to measure the effectiveness of a social media campaign. The Social Media Impact Discovery (SMID) framework is built from the concept of digital advocacy...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Semarak Ilmu Publishing
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/46795/3/ARASET_V54_N2_PP157_171.pdf http://ir.unimas.my/id/eprint/46795/ https://semarakilmu.com.my/journals/index.php/applied_sciences_eng_tech/article/view/5366 https://doi.org/10.37934/araset.54.2.157171 |
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