Cover Image

Factors Influencing the Customer Switching Behaviour in Investment Banking

This study examines the factors that influence the customer switching behaviour especially in banks. The data was collected through questionnaires distributions to the respondents who were drawn from the customers who have investment account between Tabung Haji and Amanah Saham Nasional Berhad (ASN...

Full description

Saved in:
Bibliographic Details
Main Authors: Salawati, Sahari, Nur Afiqah, Othman, Shaharuddin, Jakpar, Esmie Obrin, Nichol
Format: Article
Language:English
Published: UNIMAS Publisher 2020
Subjects:
HF5601 Accounting
Online Access:http://ir.unimas.my/id/eprint/46495/1/FactorsInfluencingtheCustomerSwitchingBehaviourinInvestmentBanking.pdf
http://ir.unimas.my/id/eprint/46495/
https://publisher.unimas.my/ojs/index.php/URAF/article/view/2827
https://doi.org/10.33736/uraf.2827.2020
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.unimas.ir-46495
record_format eprints
spelling my.unimas.ir-464952024-10-28T08:03:45Z http://ir.unimas.my/id/eprint/46495/ Factors Influencing the Customer Switching Behaviour in Investment Banking Salawati, Sahari Nur Afiqah, Othman Shaharuddin, Jakpar Esmie Obrin, Nichol HF5601 Accounting This study examines the factors that influence the customer switching behaviour especially in banks. The data was collected through questionnaires distributions to the respondents who were drawn from the customers who have investment account between Tabung Haji and Amanah Saham Nasional Berhad (ASNB) account banks in Malaysia. In order to test the hypotheses, the multiple regression analysis was applied in this study, as predicted from the prospect theory. It was discovered that the reputation, service quality, distance, switching cost, price, involuntary switching, advertising as well as religious belief were not significant driver to the switching behaviour among the bank customers in Malaysia. Based on the findings of this study, it was recommended that bank manager should focus on service quality and also give undivided attention to the price. Therefore, the interest rate charged or fees ought to be followed up while adequate, timely information need to be given to the customers on reasons for change. UNIMAS Publisher 2020 Article PeerReviewed text en http://ir.unimas.my/id/eprint/46495/1/FactorsInfluencingtheCustomerSwitchingBehaviourinInvestmentBanking.pdf Salawati, Sahari and Nur Afiqah, Othman and Shaharuddin, Jakpar and Esmie Obrin, Nichol (2020) Factors Influencing the Customer Switching Behaviour in Investment Banking. UNIMAS Review of Accounting and Finance, 4 (1). pp. 23-40. ISSN 2590-3543 https://publisher.unimas.my/ojs/index.php/URAF/article/view/2827 https://doi.org/10.33736/uraf.2827.2020
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HF5601 Accounting
spellingShingle HF5601 Accounting
Salawati, Sahari
Nur Afiqah, Othman
Shaharuddin, Jakpar
Esmie Obrin, Nichol
Factors Influencing the Customer Switching Behaviour in Investment Banking
description This study examines the factors that influence the customer switching behaviour especially in banks. The data was collected through questionnaires distributions to the respondents who were drawn from the customers who have investment account between Tabung Haji and Amanah Saham Nasional Berhad (ASNB) account banks in Malaysia. In order to test the hypotheses, the multiple regression analysis was applied in this study, as predicted from the prospect theory. It was discovered that the reputation, service quality, distance, switching cost, price, involuntary switching, advertising as well as religious belief were not significant driver to the switching behaviour among the bank customers in Malaysia. Based on the findings of this study, it was recommended that bank manager should focus on service quality and also give undivided attention to the price. Therefore, the interest rate charged or fees ought to be followed up while adequate, timely information need to be given to the customers on reasons for change.
format Article
author Salawati, Sahari
Nur Afiqah, Othman
Shaharuddin, Jakpar
Esmie Obrin, Nichol
author_facet Salawati, Sahari
Nur Afiqah, Othman
Shaharuddin, Jakpar
Esmie Obrin, Nichol
author_sort Salawati, Sahari
title Factors Influencing the Customer Switching Behaviour in Investment Banking
title_short Factors Influencing the Customer Switching Behaviour in Investment Banking
title_full Factors Influencing the Customer Switching Behaviour in Investment Banking
title_fullStr Factors Influencing the Customer Switching Behaviour in Investment Banking
title_full_unstemmed Factors Influencing the Customer Switching Behaviour in Investment Banking
title_sort factors influencing the customer switching behaviour in investment banking
publisher UNIMAS Publisher
publishDate 2020
url http://ir.unimas.my/id/eprint/46495/1/FactorsInfluencingtheCustomerSwitchingBehaviourinInvestmentBanking.pdf
http://ir.unimas.my/id/eprint/46495/
https://publisher.unimas.my/ojs/index.php/URAF/article/view/2827
https://doi.org/10.33736/uraf.2827.2020
_version_ 1814942179762634752
score 13.211869

Similar Items