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Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak

Global sports industry has been on the rise with continuous development of sports facilities, serving the purpose of elevating the sporting events and leisure activities among the users. In Sarawak, Malaysia, numerous infrastructure, and public sport facilities have been built but somehow ensuring t...

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Main Author: Simon, Titus
Format: Thesis
Language:English
Published: - 2024
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/46447/5/Simon%20Titus%20ft.pdf
http://ir.unimas.my/id/eprint/46447/
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spelling my.unimas.ir-464472024-10-25T07:06:58Z http://ir.unimas.my/id/eprint/46447/ Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak Simon, Titus H Social Sciences (General) Global sports industry has been on the rise with continuous development of sports facilities, serving the purpose of elevating the sporting events and leisure activities among the users. In Sarawak, Malaysia, numerous infrastructure, and public sport facilities have been built but somehow ensuring the facilities remain reliable and desirable could be challenging. This research examined the effects on users’ satisfaction and behavioural outcomes in eight selected Sarawak's public sports facilities in relation to the sports service environment. The research attempted to evaluate the impact of several characteristics, such as physical, layout, facility aesthetics, amenities, service quality, comfort, and safety, on users’ satisfaction, loyalty, and reuse intention. The method in the research utilised a quantitative survey approach with 162 valid responses who have utilised these sports facilities through a structured questionnaire. By employing SPSS version 29 and Partial Least Square Structural Equation Modelling (PLS-SEM) analyses via Smart PLS 4.0 software tool, the findings revealed significantly positive relationship between facility aesthetics, service quality, comfort, and safety towards users’ satisfaction, users’ satisfaction and loyalty as well as loyalty and reuse intention. Nevertheless, physical, layout and amenities showed no relationship on users’ satisfaction. The study offered management insights to enhance the public sports facilities, improving users’ experiences and focusing on long-term engagement. Additionally, it suggested the need for effective management practices, strategic upgrades, operational efficiency, and resource optimisation to ensure sustainability of the sports facilities. Keywords: Sports service environment, public sports facilities, satisfaction, loyalty, reuse intention - 2024-10-21 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/46447/5/Simon%20Titus%20ft.pdf Simon, Titus (2024) Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak. DBA thesis, University of Malaysia, Sarawak.
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Simon, Titus
Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak
description Global sports industry has been on the rise with continuous development of sports facilities, serving the purpose of elevating the sporting events and leisure activities among the users. In Sarawak, Malaysia, numerous infrastructure, and public sport facilities have been built but somehow ensuring the facilities remain reliable and desirable could be challenging. This research examined the effects on users’ satisfaction and behavioural outcomes in eight selected Sarawak's public sports facilities in relation to the sports service environment. The research attempted to evaluate the impact of several characteristics, such as physical, layout, facility aesthetics, amenities, service quality, comfort, and safety, on users’ satisfaction, loyalty, and reuse intention. The method in the research utilised a quantitative survey approach with 162 valid responses who have utilised these sports facilities through a structured questionnaire. By employing SPSS version 29 and Partial Least Square Structural Equation Modelling (PLS-SEM) analyses via Smart PLS 4.0 software tool, the findings revealed significantly positive relationship between facility aesthetics, service quality, comfort, and safety towards users’ satisfaction, users’ satisfaction and loyalty as well as loyalty and reuse intention. Nevertheless, physical, layout and amenities showed no relationship on users’ satisfaction. The study offered management insights to enhance the public sports facilities, improving users’ experiences and focusing on long-term engagement. Additionally, it suggested the need for effective management practices, strategic upgrades, operational efficiency, and resource optimisation to ensure sustainability of the sports facilities. Keywords: Sports service environment, public sports facilities, satisfaction, loyalty, reuse intention
format Thesis
author Simon, Titus
author_facet Simon, Titus
author_sort Simon, Titus
title Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak
title_short Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak
title_full Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak
title_fullStr Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak
title_full_unstemmed Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak
title_sort effects of sports service environment towards users’ satisfaction, loyalty, and reuse intention in the public sports facilities in sarawak
publisher -
publishDate 2024
url http://ir.unimas.my/id/eprint/46447/5/Simon%20Titus%20ft.pdf
http://ir.unimas.my/id/eprint/46447/
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score 13.211869

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