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FACTOR INFLUENCING THE ADOPTION OF SMART FARMING TECHNOLOGY: THE ROLE OF TECHNOLOGY AWARENESS AS MODERATOR

The adoption of Smart Farming Technologies (SFT) is essential for improving food security, especially for farmers. Challenges such as population growth, geopolitical tensions, low productivity and lack of knowledge hinder the widespread use of SFT, particularly in regions like Sarawak. This study id...

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Main Author: SHARON NOTIAZILA, ALI
Format: Thesis
Language:English
English
English
Published: UNIMAS 2024
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/45178/3/DSVA_SHARON%20NOTIAZILA.pdf
http://ir.unimas.my/id/eprint/45178/4/Thesis%20DBA_Sharon%20Notiazila%20-%2024%20pages.pdf
http://ir.unimas.my/id/eprint/45178/9/Thesis%20DBA_Sharon%20Notiazila.ftext.pdf
http://ir.unimas.my/id/eprint/45178/
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spelling my.unimas.ir-451782024-10-25T08:53:00Z http://ir.unimas.my/id/eprint/45178/ FACTOR INFLUENCING THE ADOPTION OF SMART FARMING TECHNOLOGY: THE ROLE OF TECHNOLOGY AWARENESS AS MODERATOR SHARON NOTIAZILA, ALI H Social Sciences (General) The adoption of Smart Farming Technologies (SFT) is essential for improving food security, especially for farmers. Challenges such as population growth, geopolitical tensions, low productivity and lack of knowledge hinder the widespread use of SFT, particularly in regions like Sarawak. This study identifies the factors influencing farmers' acceptance to adopt SFT, using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework with technology awareness as a moderator. Through a quantitative survey of 330 farmers in various regions of Sarawak, key determinants like performance expectancy, effort expectancy, social influence, facilitating conditions, and technology awareness were identified. Data analysis using PLS-SEM revealed that while farmers are inclined to adopt SFT, significant barriers remain, particularly related to performance expectancy and social influence. The findings suggest that addressing these barriers can help the Sarawak government and stakeholders develop suitable technologies and policies to enhance food security. Ultimately, this could lead Sarawak to achieve sustainable food security and become a net food exporter by 2030, contributing to economic development. UNIMAS 2024-07 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/45178/3/DSVA_SHARON%20NOTIAZILA.pdf text en http://ir.unimas.my/id/eprint/45178/4/Thesis%20DBA_Sharon%20Notiazila%20-%2024%20pages.pdf text en http://ir.unimas.my/id/eprint/45178/9/Thesis%20DBA_Sharon%20Notiazila.ftext.pdf SHARON NOTIAZILA, ALI (2024) FACTOR INFLUENCING THE ADOPTION OF SMART FARMING TECHNOLOGY: THE ROLE OF TECHNOLOGY AWARENESS AS MODERATOR. PhD thesis, UNIVERSITY MALAYSIA SARAWAK.
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
SHARON NOTIAZILA, ALI
FACTOR INFLUENCING THE ADOPTION OF SMART FARMING TECHNOLOGY: THE ROLE OF TECHNOLOGY AWARENESS AS MODERATOR
description The adoption of Smart Farming Technologies (SFT) is essential for improving food security, especially for farmers. Challenges such as population growth, geopolitical tensions, low productivity and lack of knowledge hinder the widespread use of SFT, particularly in regions like Sarawak. This study identifies the factors influencing farmers' acceptance to adopt SFT, using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework with technology awareness as a moderator. Through a quantitative survey of 330 farmers in various regions of Sarawak, key determinants like performance expectancy, effort expectancy, social influence, facilitating conditions, and technology awareness were identified. Data analysis using PLS-SEM revealed that while farmers are inclined to adopt SFT, significant barriers remain, particularly related to performance expectancy and social influence. The findings suggest that addressing these barriers can help the Sarawak government and stakeholders develop suitable technologies and policies to enhance food security. Ultimately, this could lead Sarawak to achieve sustainable food security and become a net food exporter by 2030, contributing to economic development.
format Thesis
author SHARON NOTIAZILA, ALI
author_facet SHARON NOTIAZILA, ALI
author_sort SHARON NOTIAZILA, ALI
title FACTOR INFLUENCING THE ADOPTION OF SMART FARMING TECHNOLOGY: THE ROLE OF TECHNOLOGY AWARENESS AS MODERATOR
title_short FACTOR INFLUENCING THE ADOPTION OF SMART FARMING TECHNOLOGY: THE ROLE OF TECHNOLOGY AWARENESS AS MODERATOR
title_full FACTOR INFLUENCING THE ADOPTION OF SMART FARMING TECHNOLOGY: THE ROLE OF TECHNOLOGY AWARENESS AS MODERATOR
title_fullStr FACTOR INFLUENCING THE ADOPTION OF SMART FARMING TECHNOLOGY: THE ROLE OF TECHNOLOGY AWARENESS AS MODERATOR
title_full_unstemmed FACTOR INFLUENCING THE ADOPTION OF SMART FARMING TECHNOLOGY: THE ROLE OF TECHNOLOGY AWARENESS AS MODERATOR
title_sort factor influencing the adoption of smart farming technology: the role of technology awareness as moderator
publisher UNIMAS
publishDate 2024
url http://ir.unimas.my/id/eprint/45178/3/DSVA_SHARON%20NOTIAZILA.pdf
http://ir.unimas.my/id/eprint/45178/4/Thesis%20DBA_Sharon%20Notiazila%20-%2024%20pages.pdf
http://ir.unimas.my/id/eprint/45178/9/Thesis%20DBA_Sharon%20Notiazila.ftext.pdf
http://ir.unimas.my/id/eprint/45178/
_version_ 1814942131813351424
score 13.211869

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