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Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention

This dissertation is conducted to examine the factors that have an impact on millennials’ green food product purchase intentions. Hence, this study uses an extended theory of planned behaviour to determine if millennial green purchase intentions has been impacted in a post�COVID economy. The tar...

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Bibliographic Details
Main Author: Choon Siong, Ong
Format: Thesis
Language:English
English
English
Published: UNIMAS 2024
Subjects:
HB Economic Theory
Online Access:http://ir.unimas.my/id/eprint/45070/5/DSVS%20Ong%20Choon%20Siong.pdf
http://ir.unimas.my/id/eprint/45070/4/ONG%20CHOON%20SIONG%20%2824pgs%29.pdf
http://ir.unimas.my/id/eprint/45070/8/ONG%20CHOON%20SIONG.pdf
http://ir.unimas.my/id/eprint/45070/
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spelling my.unimas.ir-450702025-02-14T01:08:19Z http://ir.unimas.my/id/eprint/45070/ Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention Choon Siong, Ong HB Economic Theory This dissertation is conducted to examine the factors that have an impact on millennials’ green food product purchase intentions. Hence, this study uses an extended theory of planned behaviour to determine if millennial green purchase intentions has been impacted in a post�COVID economy. The target of this study are Malaysian millennials, and a total of 400 respondents have willingly volunteered their time to fill out the questionnaire. The data collected in this study was analysed using the SmartPLS program, and showed that factors of attitude, perceived behaviour control, environmental concern, and environmental knowledge have a significant impact on Malaysian millennials’ green food product purchase intention. However, this study also found that subjective norms do not have a significant impact on millennials’ green food product purchase intention. The implications of this study are that Malaysian millennials intentions of purchasing green food products are based on their positive associations of the importance of preserving the environment, hence businesses and policymakers should create advertisements or campaigns that appeal to their concern for the environment to encourage more millennials to consume green food products. UNIMAS 2024-07-02 Thesis PeerReviewed text en http://ir.unimas.my/id/eprint/45070/5/DSVS%20Ong%20Choon%20Siong.pdf text en http://ir.unimas.my/id/eprint/45070/4/ONG%20CHOON%20SIONG%20%2824pgs%29.pdf text en http://ir.unimas.my/id/eprint/45070/8/ONG%20CHOON%20SIONG.pdf Choon Siong, Ong (2024) Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention. PhD thesis, UNIMAS.
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
English
topic HB Economic Theory
spellingShingle HB Economic Theory
Choon Siong, Ong
Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention
description This dissertation is conducted to examine the factors that have an impact on millennials’ green food product purchase intentions. Hence, this study uses an extended theory of planned behaviour to determine if millennial green purchase intentions has been impacted in a post�COVID economy. The target of this study are Malaysian millennials, and a total of 400 respondents have willingly volunteered their time to fill out the questionnaire. The data collected in this study was analysed using the SmartPLS program, and showed that factors of attitude, perceived behaviour control, environmental concern, and environmental knowledge have a significant impact on Malaysian millennials’ green food product purchase intention. However, this study also found that subjective norms do not have a significant impact on millennials’ green food product purchase intention. The implications of this study are that Malaysian millennials intentions of purchasing green food products are based on their positive associations of the importance of preserving the environment, hence businesses and policymakers should create advertisements or campaigns that appeal to their concern for the environment to encourage more millennials to consume green food products.
format Thesis
author Choon Siong, Ong
author_facet Choon Siong, Ong
author_sort Choon Siong, Ong
title Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention
title_short Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention
title_full Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention
title_fullStr Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention
title_full_unstemmed Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention
title_sort application of extended theory of planned behaviour on millennials’ green purchase intention
publisher UNIMAS
publishDate 2024
url http://ir.unimas.my/id/eprint/45070/5/DSVS%20Ong%20Choon%20Siong.pdf
http://ir.unimas.my/id/eprint/45070/4/ONG%20CHOON%20SIONG%20%2824pgs%29.pdf
http://ir.unimas.my/id/eprint/45070/8/ONG%20CHOON%20SIONG.pdf
http://ir.unimas.my/id/eprint/45070/
_version_ 1825166837824880640
score 13.244413

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