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Visual rhetoric : An alternative method of designing Luoshan shadow creative products

The Luoshan shadow puppet, which has a long history in China, is a multifaceted art form incorporating carving, performance, and painting. This art has also resulted in the production of numerous creative products. In the digital information age, visual symbols play an increasingly important rhetori...

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Main Authors: Taotao, Xu, Musdi, Shanat
Format: Article
Language:English
Published: Silpakorn University, Thailand 2024
Subjects:
NX Arts in general
Online Access:http://ir.unimas.my/id/eprint/44940/1/document%20%283%29.pdf
http://ir.unimas.my/id/eprint/44940/
https://so02.tci-thaijo.org/index.php/hasss/article/view/263409
https://doi.org/10.69598/hasss.24.1.263409
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spelling my.unimas.ir-449402024-10-21T01:23:48Z http://ir.unimas.my/id/eprint/44940/ Visual rhetoric : An alternative method of designing Luoshan shadow creative products Taotao, Xu Musdi, Shanat NX Arts in general The Luoshan shadow puppet, which has a long history in China, is a multifaceted art form incorporating carving, performance, and painting. This art has also resulted in the production of numerous creative products. In the digital information age, visual symbols play an increasingly important rhetorical role in the Luoshan shadow creative products. The Luoshan shadow creative products have been designed to combine traditional cultural elements with modern aesthetics practically and artistically. This paper aims to investigate how visual rhetoric influences design innovation in the Luoshan shadow creative products and explain how it is used to design these creative products. A thematic analysis of comments and suggestions from 16 designers and academics was carried out, and a framework of roles and strategies for visual rhetoric to influence the Luoshan shadow creative product was suggested. The proposed framework incorporates a visual rhetorical approach and shows how it influences creative product designs. The exploration in this study adheres to a visual rhetorical model, with these approaches classified into four levels of innovation: innovative visual thinking, new visual connections, form following emotion, and formal restructuring to improve visual appeal. The framework also shows how the connection and overlap of visual rhetorical approaches contribute to how these products innovate and create new visual meanings. Silpakorn University, Thailand 2024 Article PeerReviewed text en http://ir.unimas.my/id/eprint/44940/1/document%20%283%29.pdf Taotao, Xu and Musdi, Shanat (2024) Visual rhetoric : An alternative method of designing Luoshan shadow creative products. Humanities, Arts and Social Sciences Studies, 24 (1). pp. 145-157. ISSN 2630-0079 https://so02.tci-thaijo.org/index.php/hasss/article/view/263409 https://doi.org/10.69598/hasss.24.1.263409
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic NX Arts in general
spellingShingle NX Arts in general
Taotao, Xu
Musdi, Shanat
Visual rhetoric : An alternative method of designing Luoshan shadow creative products
description The Luoshan shadow puppet, which has a long history in China, is a multifaceted art form incorporating carving, performance, and painting. This art has also resulted in the production of numerous creative products. In the digital information age, visual symbols play an increasingly important rhetorical role in the Luoshan shadow creative products. The Luoshan shadow creative products have been designed to combine traditional cultural elements with modern aesthetics practically and artistically. This paper aims to investigate how visual rhetoric influences design innovation in the Luoshan shadow creative products and explain how it is used to design these creative products. A thematic analysis of comments and suggestions from 16 designers and academics was carried out, and a framework of roles and strategies for visual rhetoric to influence the Luoshan shadow creative product was suggested. The proposed framework incorporates a visual rhetorical approach and shows how it influences creative product designs. The exploration in this study adheres to a visual rhetorical model, with these approaches classified into four levels of innovation: innovative visual thinking, new visual connections, form following emotion, and formal restructuring to improve visual appeal. The framework also shows how the connection and overlap of visual rhetorical approaches contribute to how these products innovate and create new visual meanings.
format Article
author Taotao, Xu
Musdi, Shanat
author_facet Taotao, Xu
Musdi, Shanat
author_sort Taotao, Xu
title Visual rhetoric : An alternative method of designing Luoshan shadow creative products
title_short Visual rhetoric : An alternative method of designing Luoshan shadow creative products
title_full Visual rhetoric : An alternative method of designing Luoshan shadow creative products
title_fullStr Visual rhetoric : An alternative method of designing Luoshan shadow creative products
title_full_unstemmed Visual rhetoric : An alternative method of designing Luoshan shadow creative products
title_sort visual rhetoric : an alternative method of designing luoshan shadow creative products
publisher Silpakorn University, Thailand
publishDate 2024
url http://ir.unimas.my/id/eprint/44940/1/document%20%283%29.pdf
http://ir.unimas.my/id/eprint/44940/
https://so02.tci-thaijo.org/index.php/hasss/article/view/263409
https://doi.org/10.69598/hasss.24.1.263409
_version_ 1814942131439009792
score 13.211869

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