Determinants of Consumer's Perception of a Cashless Society in Malaysia
This research investigates the determinants of consumers’ perception of a cashless society in Malaysia. The variables considered in this study include the adoption of cashless payment, perceived usefulness, perceived ease of use, perceived security, perceived credibility, and social influence. A tot...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2023
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| Online Access: | http://ir.unimas.my/id/eprint/43749/2/Doris%20ft.pdf http://ir.unimas.my/id/eprint/43749/ |
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| Summary: | This research investigates the determinants of consumers’ perception of a cashless society in Malaysia. The variables considered in this study include the adoption of cashless payment, perceived usefulness, perceived ease of use, perceived security, perceived credibility, and social influence. A total of 270 respondents participated in the study. The results indicate that perceived ease of use, perceived security, and social influence have a positive statistically significant relationship with the adoption of cashless payment. However, perceived usefulness and perceived credibility showed an insignificant relationship. This research contributes to enhancing convenience and accessibility in cashless payments, promoting a cashless society, and benefiting various stakeholders, both in Malaysia and globally. |
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