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Effects of student's satisfaction and co-creation on the relationship between attitudinal factors and destination loyalty: evidence from international students in Malaysian public universities

Doctor of Philosophy in Management

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Bibliographic Details
Main Author: Ndanusa, Mohammed Manzuma-Ada'aba
Other Authors: Yoshifumi, Harada, Assoc. Prof. Dr.
Format: Thesis
Language:English
Published: Universiti Malaysia Perlis (UniMAP) 2017
Subjects:
Students, Foreign
Loyalty
Malaysian public universities
Higher education
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/78029
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spelling my.unimap-780292023-03-07T01:34:11Z Effects of student's satisfaction and co-creation on the relationship between attitudinal factors and destination loyalty: evidence from international students in Malaysian public universities Ndanusa, Mohammed Manzuma-Ada'aba Yoshifumi, Harada, Assoc. Prof. Dr. Students, Foreign Loyalty Malaysian public universities Higher education Doctor of Philosophy in Management In view of the ever increasing attrition rate of international students at study destinations occasioned by increased education marketization, reduced public budgetary allocation, globalization, internationalization and stiff competition, this study aimed to fill research vacuum by proposing and validating destination loyalty model using new paradigm of relationship marketing in higher education sector. Drawing from a new marketing innovation concept of service dominant (SD) logic and social exchange theory, this study examines the effects of students’ satisfaction and Co-Creation on the relationship between attitudinal factors and destination loyalty. A total of 498 undergraduate and post graduate international students from Malaysian public universities participated in the survey. The result of partial least square (PLS) path analysis supported all but two variables in the hypothesized direct relationship to students’ satisfaction and destination loyalty. Specifically, attitudinal factors of service quality, perceived value and personal reasons were found to have significant relationship with destination loyalty. Similarly, service quality, perceived image and perceived value significantly influenced students’ satisfaction. The intervening variables of students’ satisfaction and Co-creation also show significant relationship with destination loyalty.However, perceived image was not significant to destination loyalty. Personal reason was also not significant with students’ satisfaction. The bootstrapping result of students’ satisfaction as mediator was significant except with personal reasons. The results of the analysis also suggest that Co-Creation moderates the relationship between students’ satisfaction and destination loyalty. Taken together, the findings of this study lend empirical support to the view that joint creation of value between consumers and service providers will confer competitive advantage in service relationship. Hence, knowledge of FP-4 in SD logic will assist universities management to grow their student’s profile for sustainable competitive advantage. It is recommended that emerging destinations should concerntrate on retention through unique service provision. Malaysian public universities particularly should focus on the implementation of students’ satisfaction and Co-Creation to earn students’ loyalty and increase inbound international students for sustainable internationalization benefits. 2017 2023-03-07T01:34:11Z 2023-03-07T01:34:11Z Thesis http://dspace.unimap.edu.my:80/xmlui/handle/123456789/78029 en Universiti Malaysia Perlis (UniMAP) Universiti Malaysia Perlis (UniMAP) School of Business Innovation and Technopreneurship
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Students, Foreign
Loyalty
Malaysian public universities
Higher education
spellingShingle Students, Foreign
Loyalty
Malaysian public universities
Higher education
Ndanusa, Mohammed Manzuma-Ada'aba
Effects of student's satisfaction and co-creation on the relationship between attitudinal factors and destination loyalty: evidence from international students in Malaysian public universities
description Doctor of Philosophy in Management
author2 Yoshifumi, Harada, Assoc. Prof. Dr.
author_facet Yoshifumi, Harada, Assoc. Prof. Dr.
Ndanusa, Mohammed Manzuma-Ada'aba
format Thesis
author Ndanusa, Mohammed Manzuma-Ada'aba
author_sort Ndanusa, Mohammed Manzuma-Ada'aba
title Effects of student's satisfaction and co-creation on the relationship between attitudinal factors and destination loyalty: evidence from international students in Malaysian public universities
title_short Effects of student's satisfaction and co-creation on the relationship between attitudinal factors and destination loyalty: evidence from international students in Malaysian public universities
title_full Effects of student's satisfaction and co-creation on the relationship between attitudinal factors and destination loyalty: evidence from international students in Malaysian public universities
title_fullStr Effects of student's satisfaction and co-creation on the relationship between attitudinal factors and destination loyalty: evidence from international students in Malaysian public universities
title_full_unstemmed Effects of student's satisfaction and co-creation on the relationship between attitudinal factors and destination loyalty: evidence from international students in Malaysian public universities
title_sort effects of student's satisfaction and co-creation on the relationship between attitudinal factors and destination loyalty: evidence from international students in malaysian public universities
publisher Universiti Malaysia Perlis (UniMAP)
publishDate 2017
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/78029
_version_ 1772813091293102080
score 13.222552

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