Social media advertising and online buying intentions: a multidimensional investigation with shopping enjoyment as mediator
Link to publisher's homepage at https://ijbt.unimap.edu.my
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2021
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| Subjects: | |
| Online Access: | http://dspace.unimap.edu.my:80/xmlui/handle/123456789/72258 |
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| Summary: | Link to publisher's homepage at https://ijbt.unimap.edu.my |
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