Entrepreneurial awareness, access to finance, market orientation, viable business plan and performance of telecommunication SMEs
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School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2020
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my.unimap-670792020-09-09T00:37:34Z Entrepreneurial awareness, access to finance, market orientation, viable business plan and performance of telecommunication SMEs Buba Musa, Pulka Bamanga, Umar Yakubu, Salisu Khairunnisak, Ahmad Shakir bubapulka@unimaid.edu.ng Entrepreneurial awareness Access to finance Market orientation Viable business plan SMEs performance Telecommunication SMEs Link to publisher's homepage at https://ijbt.unimap.edu.my The study examined the moderating role of entrepreneurial awareness on the link between access to finance, market orientation, viable business plan and SMEs performance in the telecommunication SMEs in Nigeria. The study was conducted using data collected from telecommunication SMEs operating in Maiduguri and Yola using a structured questionnaire. In the absence of officially registered telecommunication SMEs in the study area, the convenient sampling technique was used in identifying 418 telecommunication SMEs. Simple random sampling method was used to select the SMEs that participated in the study. The data collected were analysed using SPSS 24 and Smart-PLS 3.0. The results revealed that entrepreneurial awareness, market orientation and access to finance are significantly related to SMEs performance, while there is an insignificant relationship between viable business plan and SMEs performance. Similarly, there is a significant moderating effect of entrepreneurial awareness on the relationship between viable business plan and SMEs performance. Surprisingly, entrepreneurial awareness did not moderate the relationship between market orientation, access to finance and SMEs performance. It is therefore recommended that telecommunication SMEs should pay more attention to the access to finance, market orientation and viable business 2020-09-09T00:37:34Z 2020-09-09T00:37:34Z 2020-06 Article International Journal of Business and Technopreneurship, vol.10(2), 2020, pages 229-256. 2231-7090 (printed) 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/67079 https://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
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Entrepreneurial awareness Access to finance Market orientation Viable business plan SMEs performance Telecommunication SMEs |
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Entrepreneurial awareness Access to finance Market orientation Viable business plan SMEs performance Telecommunication SMEs Buba Musa, Pulka Bamanga, Umar Yakubu, Salisu Khairunnisak, Ahmad Shakir Entrepreneurial awareness, access to finance, market orientation, viable business plan and performance of telecommunication SMEs |
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Link to publisher's homepage at https://ijbt.unimap.edu.my |
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bubapulka@unimaid.edu.ng |
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bubapulka@unimaid.edu.ng Buba Musa, Pulka Bamanga, Umar Yakubu, Salisu Khairunnisak, Ahmad Shakir |
format |
Article |
author |
Buba Musa, Pulka Bamanga, Umar Yakubu, Salisu Khairunnisak, Ahmad Shakir |
author_sort |
Buba Musa, Pulka |
title |
Entrepreneurial awareness, access to finance, market orientation, viable business plan and performance of telecommunication SMEs |
title_short |
Entrepreneurial awareness, access to finance, market orientation, viable business plan and performance of telecommunication SMEs |
title_full |
Entrepreneurial awareness, access to finance, market orientation, viable business plan and performance of telecommunication SMEs |
title_fullStr |
Entrepreneurial awareness, access to finance, market orientation, viable business plan and performance of telecommunication SMEs |
title_full_unstemmed |
Entrepreneurial awareness, access to finance, market orientation, viable business plan and performance of telecommunication SMEs |
title_sort |
entrepreneurial awareness, access to finance, market orientation, viable business plan and performance of telecommunication smes |
publisher |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
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2020 |
url |
http://dspace.unimap.edu.my:80/xmlui/handle/123456789/67079 |
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1678594077976690688 |
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13.222552 |