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The place and significance of English in Business Communication in India

Link to publisher's homepage at https://johdec.unimap.edu.my/

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Main Author: Krishna, Devina Kaul
Other Authors: krishna.devina@gmail.com
Format: Article
Language:English
Published: Center for Communication Technology and Human Development (UniMAP) 2020
Subjects:
Business Communication
Business English
English Language
Indian English
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/64454
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spelling my.unimap-644542020-03-02T11:28:24Z The place and significance of English in Business Communication in India Krishna, Devina Kaul krishna.devina@gmail.com Business Communication Business English English Language Indian English Link to publisher's homepage at https://johdec.unimap.edu.my/ Nowadays in India, multilingualism has become a trend with English language gaining popularity alongside the existing language (Hindi). English is regarded as a situation for flourishing amalgamation into the global economy and becomes a priority of the nation guiding principle. The purpose of this paper is to show that English is at present principally used at a workplace and for specific purposes such as emails, writing a business letter, memo etc. In terms of motives of learning English, development and personal growth have been mentioned as the most common reasons for English proficiency among Indian business professionals. It discusses at length how English is indeed the language of the corporate world. Ranging from business meetings to negotiations across India, English is used for everything. Last but not least, it lays stress on the main reasons for the need of English at present stage of India’s development and how English proficiency is a must for a professional profile. 2020-03-02T11:28:24Z 2020-03-02T11:28:24Z 2019 Article Journal of Human Development and Communication (JoHDEC), vol.8, 2019, pages 57-66 2289-2702 (printed) 2232-1535 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/64454 https://johdec.unimap.edu.my/ en Center for Communication Technology and Human Development (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Business Communication
Business English
English Language
Indian English
spellingShingle Business Communication
Business English
English Language
Indian English
Krishna, Devina Kaul
The place and significance of English in Business Communication in India
description Link to publisher's homepage at https://johdec.unimap.edu.my/
author2 krishna.devina@gmail.com
author_facet krishna.devina@gmail.com
Krishna, Devina Kaul
format Article
author Krishna, Devina Kaul
author_sort Krishna, Devina Kaul
title The place and significance of English in Business Communication in India
title_short The place and significance of English in Business Communication in India
title_full The place and significance of English in Business Communication in India
title_fullStr The place and significance of English in Business Communication in India
title_full_unstemmed The place and significance of English in Business Communication in India
title_sort place and significance of english in business communication in india
publisher Center for Communication Technology and Human Development (UniMAP)
publishDate 2020
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/64454
_version_ 1670805922459418624
score 13.222552

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