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The effect of affective components on impulse buying

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Bibliographic Details
Main Authors: Ooi, Ennie, Rabeatul Husna, Abdull Rahman, Choi, Sang Long, Halimah, M. Yusof
Other Authors: rabeatulhusna@utm.my
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2019
Subjects:
Affective commitment
Buying behavior
Impulse buying
Marketing
Youth
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62405
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Summary:Link to publisher's homepage at http://ijbt.unimap.edu.my

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