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Competitive strategy and firm performance: a review of literature

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Main Authors: Md, Shamimul Azim, Haim Hilman, Abdullah, Abdullahi Hassan, Gorondutse
Other Authors: shamimul@oyagsb.uum.edu.my
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2017
Subjects:
Competitive strategy
Cost leadership
Differentiation
Firm performance
Manufacturing firms
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/50010
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id my.unimap-50010
record_format dspace
spelling my.unimap-500102018-07-24T02:50:08Z Competitive strategy and firm performance: a review of literature Md, Shamimul Azim Haim Hilman, Abdullah Abdullahi Hassan, Gorondutse shamimul@oyagsb.uum.edu.my hilman@uum.edu.my abdullahi@uum.edu.my Competitive strategy Cost leadership Differentiation Firm performance Manufacturing firms Link to publisher's homepage at http://ijbt.unimap.edu.my Firms in the manufacturing sectors are facing the most inevitable challenge to decide whether products to make through internal effort, or solicit from outside independent suppliers with a high degree of economies-of-scale to enhance efficiency and productivity. Efficiency and productivity thru reducing costs, maintain high quality, flexibility, improved delivery dependability, and prompt quick response enable a manufacturing firm to achieve competitiveness and performance. To achieve competitive advantage previous researches used two typologies: cost-leadership strategy and differentiation strategy. Align with the previous researches this study has reviewed previous literature on costleadership strategy and differentiation strategy to achieve firm performance. Based on the Resource Based View (RBV) this study has developed a conceptual framework to enhance manufacturing firm performance through competitive strategy. 2017-10-23T04:32:53Z 2017-10-23T04:32:53Z 2017-02 Article International Journal of Business and Technopreneurship, vol.7(1), 2017, pages 87-92 2231-7090 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/50010 http://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Competitive strategy
Cost leadership
Differentiation
Firm performance
Manufacturing firms
spellingShingle Competitive strategy
Cost leadership
Differentiation
Firm performance
Manufacturing firms
Md, Shamimul Azim
Haim Hilman, Abdullah
Abdullahi Hassan, Gorondutse
Competitive strategy and firm performance: a review of literature
description Link to publisher's homepage at http://ijbt.unimap.edu.my
author2 shamimul@oyagsb.uum.edu.my
author_facet shamimul@oyagsb.uum.edu.my
Md, Shamimul Azim
Haim Hilman, Abdullah
Abdullahi Hassan, Gorondutse
format Article
author Md, Shamimul Azim
Haim Hilman, Abdullah
Abdullahi Hassan, Gorondutse
author_sort Md, Shamimul Azim
title Competitive strategy and firm performance: a review of literature
title_short Competitive strategy and firm performance: a review of literature
title_full Competitive strategy and firm performance: a review of literature
title_fullStr Competitive strategy and firm performance: a review of literature
title_full_unstemmed Competitive strategy and firm performance: a review of literature
title_sort competitive strategy and firm performance: a review of literature
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2017
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/50010
_version_ 1643804054639345664
score 13.222552

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