An investigation on the cross cultural factors that regulate Malaysians in choosing international brands
Link to publisher's homepage at http://ijbt.unimap.edu.my
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2016
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| Subjects: | |
| Online Access: | http://dspace.unimap.edu.my:80/xmlui/handle/123456789/42282 |
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