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Exploring health marketing strategies by the Ministry of Health Malaysia in preventing cervical cancer: A preliminary review

The 2nd International Malaysia-Ireland Joint Symposium on Engineering, Science and Business 2012 (IMiEJS2012) jointly organized by Universiti Malaysia Perlis and Athlone Institute of Technology in collaboration with The Ministry of Higher Education (MOHE) Malaysia, Education Malaysia and Malaysia Po...

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Main Authors: Julinawati, Suanda, Cawley, Desmond, Brenner, Maria, Dr., Rowan, Neil J
Other Authors: juliesuanda@gmail.com
Format: Working Paper
Language:English
Published: Universiti Malaysia Perlis (UniMAP) 2013
Subjects:
Marketing
Corporate social responsibility
Health marketing strategies
Cervical cancer
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/30634
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spelling my.unimap-306342013-12-20T00:49:27Z Exploring health marketing strategies by the Ministry of Health Malaysia in preventing cervical cancer: A preliminary review Julinawati, Suanda Cawley, Desmond Brenner, Maria, Dr. Rowan, Neil J juliesuanda@gmail.com DCawley@ait.ie Marketing Corporate social responsibility Health marketing strategies Cervical cancer The 2nd International Malaysia-Ireland Joint Symposium on Engineering, Science and Business 2012 (IMiEJS2012) jointly organized by Universiti Malaysia Perlis and Athlone Institute of Technology in collaboration with The Ministry of Higher Education (MOHE) Malaysia, Education Malaysia and Malaysia Postgraduates Student Association Ireland (MyPSI), 18th - 19th June 2012 at Putra World Trade Center (PWTC), Kuala Lumpur, Malaysia. In Malaysia, 12.2 of every 100,000 population of women are diagnosed with cervical cancer. According to WHO report in 2007, more than 700 Malaysian women die of cervical cancer each year. This statistic is expected to increase and is forecasted to be at ca 3,500 by the year 2025 (World Health Organization 2007). Therefore, it is crucial for women to understand the danger that cervical cancer poses and to be aware of the risks involved in order to alleviate or prevent this trend. It is also critical that Ministry of Health in Malaysia understand how women assimilate their knowledge about cervical cancer and use this information to develop/refine their health marketing strategies in this area. The objective of this study is to explore the health marketing strategies utilized by the Ministry of Health Malaysia in the prevention of cervical cancer. This study is using a multiple method approach will be implemented in 3 phases; an initial qualitative phase, followed by a quantitative phase and a second qualitative phase to meet the overall aim of this study. A total of 768 participants are required for this study and will include women who suffer from cervical cancer, women in at risk groups and staff of the Ministry of Health who have responsibility for implementing health marketing strategies. Ethical approval will be sought from the ethics committee at AIT and additional approval will be sought from the human ethics committee for each of the clinical centers to be used in this study prior to commencing data collection. In depth interviews (phase I) will be used to collect data from women who attend each center for cervical screening. Each interview will be guided by questions based upon the theoretical framework outlined in Appendix I. In Phase two of this study questionnaires will be developed based on the information gleamed from data obtained in phase one through factorial design. Further data will be collected using focus groups to include all stakeholders in phase three of this study. Analysis of data from in-depth interviews and focus groups will begin with verification of data through translation and back translation. When verified all these data will be handled sensitively and a recognised frame work will be used for analysis. All quantitative data will be analysed using the Statistical Package for the Social Sciences (SPSS version 18.0). It is envisaged that the findings arising from this landmark research study will impact positively on women’s health in Malaysia, and will have a clear nexus to education and knowledge exchange. 2013-12-20T00:49:26Z 2013-12-20T00:49:26Z 2012-06-18 Working Paper p. 1265-1274 http://hdl.handle.net/123456789/30634 en Proceedings of the The 2nd International Malaysia-Ireland Joint Symposium on Engineering, Science and Business 2012 (IMiEJS2012); Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Marketing
Corporate social responsibility
Health marketing strategies
Cervical cancer
spellingShingle Marketing
Corporate social responsibility
Health marketing strategies
Cervical cancer
Julinawati, Suanda
Cawley, Desmond
Brenner, Maria, Dr.
Rowan, Neil J
Exploring health marketing strategies by the Ministry of Health Malaysia in preventing cervical cancer: A preliminary review
description The 2nd International Malaysia-Ireland Joint Symposium on Engineering, Science and Business 2012 (IMiEJS2012) jointly organized by Universiti Malaysia Perlis and Athlone Institute of Technology in collaboration with The Ministry of Higher Education (MOHE) Malaysia, Education Malaysia and Malaysia Postgraduates Student Association Ireland (MyPSI), 18th - 19th June 2012 at Putra World Trade Center (PWTC), Kuala Lumpur, Malaysia.
author2 juliesuanda@gmail.com
author_facet juliesuanda@gmail.com
Julinawati, Suanda
Cawley, Desmond
Brenner, Maria, Dr.
Rowan, Neil J
format Working Paper
author Julinawati, Suanda
Cawley, Desmond
Brenner, Maria, Dr.
Rowan, Neil J
author_sort Julinawati, Suanda
title Exploring health marketing strategies by the Ministry of Health Malaysia in preventing cervical cancer: A preliminary review
title_short Exploring health marketing strategies by the Ministry of Health Malaysia in preventing cervical cancer: A preliminary review
title_full Exploring health marketing strategies by the Ministry of Health Malaysia in preventing cervical cancer: A preliminary review
title_fullStr Exploring health marketing strategies by the Ministry of Health Malaysia in preventing cervical cancer: A preliminary review
title_full_unstemmed Exploring health marketing strategies by the Ministry of Health Malaysia in preventing cervical cancer: A preliminary review
title_sort exploring health marketing strategies by the ministry of health malaysia in preventing cervical cancer: a preliminary review
publisher Universiti Malaysia Perlis (UniMAP)
publishDate 2013
url http://dspace.unimap.edu.my/xmlui/handle/123456789/30634
_version_ 1643795658540318720
score 13.222552

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