The effect of attitude on mobile marketing acceptance in Malaysia: A conceptual framework
The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Working Paper |
| Language: | English |
| Published: |
Universiti Malaysia Perlis (UniMAP)
2011
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| Subjects: | |
| Online Access: | http://dspace.unimap.edu.my/xmlui/handle/123456789/11546 |
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