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The antecedents of satisfaction on migration to IPTV among Malaysians

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.

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Bibliographic Details
Main Author: Lurudusamy, Saravanan Nathan, Ir.
Other Authors: gee78@streamyx.com
Format: Working Paper
Language:English
Published: Universiti Malaysia Perlis (UniMAP) 2011
Subjects:
International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Unified Theory of Acceptance and Use of Technology (UTAUT)
Expectation Confirmation Model (ECM)
Television broadcast
Internet home
Technology continuance
VOD
Internet protocol TV (IPTV)
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/11516
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spelling my.unimap-115162011-04-09T01:59:22Z The antecedents of satisfaction on migration to IPTV among Malaysians Lurudusamy, Saravanan Nathan, Ir. gee78@streamyx.com International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Unified Theory of Acceptance and Use of Technology (UTAUT) Expectation Confirmation Model (ECM) Television broadcast Internet home Technology continuance VOD Internet protocol TV (IPTV) The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia. Internet protocol TV (IPTV) is being rapidly developed around the world and has emerged as a multi service network for carrying broadband services. This new media technology is capable of receiving and retrieving multimedia stream encoded as a series of internet protocol packets. It is also a managed communication service that supports triple or quadruple play applications, such as television, video, audio, text, graphics and data signals being delivered over IP-based networks. This conceptual paper describes on usage satisfaction which influences the disconfirmation level of service usage among existing satellite TV subscribers. The theoretical framework which will be utilized in this study is an integrated model of Unified Theory of Acceptance and Use of Technology (UTAUT) and Expectation Confirmation Model (ECM). This study proposes to empirically test the relationships between expectation, performance, disconfirmation, satisfaction, and continuance intention to adopt IPTV. Performance Expectancy, Effort Expectancy, Social Influence and Facilitating Conditions constructs on satellite usage are moderated by age, gender, experience and voluntariness of use and mediated by usage satisfaction in satellite TV usage continuance. Survey will be used as research instrument and the unit of analysis is existing Astro subscribers in Malaysia. The ultimate goal of this study is to determine the antecedents of satisfaction that will influence the intention to migrate to IPTV among existing satellite TV subscribers in Malaysia. 2011-04-09T01:59:22Z 2011-04-09T01:59:22Z 2010-11-12 Working Paper http://hdl.handle.net/123456789/11516 en Proceedings of the International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Universiti Malaysia Perlis (UniMAP) Centre for Communication Skills and Entrepreneurship
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Unified Theory of Acceptance and Use of Technology (UTAUT)
Expectation Confirmation Model (ECM)
Television broadcast
Internet home
Technology continuance
VOD
Internet protocol TV (IPTV)
spellingShingle International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Unified Theory of Acceptance and Use of Technology (UTAUT)
Expectation Confirmation Model (ECM)
Television broadcast
Internet home
Technology continuance
VOD
Internet protocol TV (IPTV)
Lurudusamy, Saravanan Nathan, Ir.
The antecedents of satisfaction on migration to IPTV among Malaysians
description The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.
author2 gee78@streamyx.com
author_facet gee78@streamyx.com
Lurudusamy, Saravanan Nathan, Ir.
format Working Paper
author Lurudusamy, Saravanan Nathan, Ir.
author_sort Lurudusamy, Saravanan Nathan, Ir.
title The antecedents of satisfaction on migration to IPTV among Malaysians
title_short The antecedents of satisfaction on migration to IPTV among Malaysians
title_full The antecedents of satisfaction on migration to IPTV among Malaysians
title_fullStr The antecedents of satisfaction on migration to IPTV among Malaysians
title_full_unstemmed The antecedents of satisfaction on migration to IPTV among Malaysians
title_sort antecedents of satisfaction on migration to iptv among malaysians
publisher Universiti Malaysia Perlis (UniMAP)
publishDate 2011
url http://dspace.unimap.edu.my/xmlui/handle/123456789/11516
_version_ 1643790186936532992
score 13.211869

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