Customer Perceptions And Behaviors Of Fast Food Restaurants: A Case Study Of Radix Fried Chicken Sdn. Bhd.
In developing marketing strategies, it is important to find out customers perceptions and behavior. Many studies on consumer behavior have been undertaken towards this end. This study focuses on customer perceptions and behaviors of fast food restaurants based on a case study of Radix Fried Chicken...
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2014
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| Online Access: | http://localhost/xmlui/handle/123456789/6870 |
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