Cover Image

Unleashing Effect of Muslim Online Shopping

Many customers express high levels of intimidation when it comes to making on-line purchases. This is when word-of-mouth comes into the picture. Word-of-mouth has already demonstrated its significance in terms of driving business growth and effectiveness. Howev...

Full description

Saved in:
Bibliographic Details
Main Author: Siti Haryani Shaikh Ali, Siti Haryati Shaikh Ali
Format:
Published: 2014
Online Access:http://localhost/xmlui/handle/123456789/6577
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.unikl.ir-6577
record_format eprints
spelling my.unikl.ir-65772014-05-07T07:02:17Z Unleashing Effect of Muslim Online Shopping Siti Haryani Shaikh Ali, Siti Haryati Shaikh Ali Many customers express high levels of intimidation when it comes to making on-line purchases. This is when word-of-mouth comes into the picture. Word-of-mouth has already demonstrated its significance in terms of driving business growth and effectiveness. However, little research has sought to identify the actual effect of WOM. Based on the existing stream of literature, this research aims to provide the insights into the underpinning of word-of mouth affecting Muslim consumer behaviour. Specifically, it is trying to determine the effect of word of mouth on trust and customers confidence. A total of 309 responses from questionnaire survey were collected from online Muslim customers around Kuala Lumpur. Many new discoveries were made in the analysis. Firstly, is the fact that in making online purchase, word-of-mouth plays a greater role in affecting customer confidence as compared to trust. The division has also led to further understanding of the effect of rapport and conflict handling towards relationship quality and commitment. The finding is indeed beneficial for future service business growth and development in the country. 2014-05-07T07:02:17Z 2014-05-07T07:02:17Z 2014-05-07 http://localhost/xmlui/handle/123456789/6577
institution Universiti Kuala Lumpur
building UniKL Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kuala Lumpur
content_source UniKL Institutional Repository
url_provider http://ir.unikl.edu.my/
description Many customers express high levels of intimidation when it comes to making on-line purchases. This is when word-of-mouth comes into the picture. Word-of-mouth has already demonstrated its significance in terms of driving business growth and effectiveness. However, little research has sought to identify the actual effect of WOM. Based on the existing stream of literature, this research aims to provide the insights into the underpinning of word-of mouth affecting Muslim consumer behaviour. Specifically, it is trying to determine the effect of word of mouth on trust and customers confidence. A total of 309 responses from questionnaire survey were collected from online Muslim customers around Kuala Lumpur. Many new discoveries were made in the analysis. Firstly, is the fact that in making online purchase, word-of-mouth plays a greater role in affecting customer confidence as compared to trust. The division has also led to further understanding of the effect of rapport and conflict handling towards relationship quality and commitment. The finding is indeed beneficial for future service business growth and development in the country.
format
author Siti Haryani Shaikh Ali, Siti Haryati Shaikh Ali
spellingShingle Siti Haryani Shaikh Ali, Siti Haryati Shaikh Ali
Unleashing Effect of Muslim Online Shopping
author_facet Siti Haryani Shaikh Ali, Siti Haryati Shaikh Ali
author_sort Siti Haryani Shaikh Ali, Siti Haryati Shaikh Ali
title Unleashing Effect of Muslim Online Shopping
title_short Unleashing Effect of Muslim Online Shopping
title_full Unleashing Effect of Muslim Online Shopping
title_fullStr Unleashing Effect of Muslim Online Shopping
title_full_unstemmed Unleashing Effect of Muslim Online Shopping
title_sort unleashing effect of muslim online shopping
publishDate 2014
url http://localhost/xmlui/handle/123456789/6577
_version_ 1644484820566278144
score 13.211869

Similar Items