Mobile Marketing Acceptability on Fast Food Restaurants in Kuala Lumpur , Malaysia
Mobile marketing is becoming very popular in business for marketing purposes. This study highlights the user acceptability level and to determine the factors that influenced mobile marketing acceptability. A quantitative research method is used to quantify the customer responses on the acceptance le...
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| Main Authors: | , |
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| Format: | |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://ir.unikl.edu.my/jspui/handle/123456789/5146 |
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